X

Who’s afraid of Amazon Key? Uh, me.

Amazon Key

Tom Dougherty, CEO – Stealing Share

26 October 2017

Who’s afraid of Amazon Key? Uh, me.

Man, I’m either getting old or Amazon is taking things too far. Amazon Key allows deliverers to open your front door, place a package inside and lock it again. All the while a camera films the transaction for your safety.

The thinking behind Amazon Key is that scoundrels steal packages left at the front door. This fixes that. But do you really want a stranger with access to your house?

I get the thinking. If anything threatens to damage the appeal of online shopping, it’s theft. That’s especially a concern when you’re buying electronics or any other high-ticket items.

Walmart is already instituting a service that allows workers to come into your house and fill your fridge with online food orders. Combined with Amazon Key, is this the wave of the future?

“You sense that something like Amazon Key is simply a natural result. Despite my curmudgeon fears. Is it the game-changer Amazon claims?”

Fearing Amazon Key

Know this. You can’t stop technology. That’s a true axiom that never goes out of style. When Apple manufactures computers without a disk drive, everyone shrieks. But Apple was right. Who needs it? You look at just about everything from smart phones to the Amazon Echo and you’ll find initial resistance. Now they rule our lives. (Maybe that was the fear.)

For example, my middle daughter buys all her groceries through Amazon Fresh. Yes, no grocery shopping for her. There are numerous companies that deliver ready-to-make meals to your door. And their numbers are growing.

You sense that something like Amazon Key is simply a natural result. Despite my curmudgeon fears. Is it the game-changer Amazon claims?

Not initially. I figure there’s many like me who resist that kind of invasion. (Hopefully, there’s no one standing behind the deliverer, waiting for them to open the door. Or worse yet, a zombie!) So it may take awhile. But there are some who’ll try a test drive.

And despite Amazon’s success in looking forward, it’s not perfect. (Remember the Fire Phone?) Its branding means choice and convenience. So I guess Amazon Key fits. Fork over the $299.99 for the Amazon Key kit and let me know if you’re satisfied.

See more posts in the following related categories: Amazon Amazon Key Retail Walmart

0 Comments

Submit a Comment Cancel reply

Brand purpose is not what many think it is

  Brand Purpose   Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...

Retail market changes are akin to climate change

  Retail market changes   Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...

Burger King marketing butt of its own joke

  Burger King marketing   Tom Dougherty, CEO - Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s, using...

Who’s afraid of Amazon Key? Uh, me. was last modified: July 10th, 2018 by Tom Dougherty
Categories: Brand meaningonline retailRetailRetail BrandingWalmart
Tags: AmazonAmazon KeyRetailWalmart
Tom Dougherty :