Tom Dougherty, CEO – Stealing Share
26 October 2017
Who’s afraid of Amazon Key? Uh, me.
Man, I’m either getting old or Amazon is taking things too far. Amazon Key allows deliverers to open your front door, place a package inside and lock it again. All the while a camera films the transaction for your safety.
The thinking behind Amazon Key is that scoundrels steal packages left at the front door. This fixes that. But do you really want a stranger with access to your house?
I get the thinking. If anything threatens to damage the appeal of online shopping, it’s theft. That’s especially a concern when you’re buying electronics or any other high-ticket items.
Walmart is already instituting a service that allows workers to come into your house and fill your fridge with online food orders. Combined with Amazon Key, is this the wave of the future?
“You sense that something like Amazon Key is simply a natural result. Despite my curmudgeon fears. Is it the game-changer Amazon claims?”
Fearing Amazon Key
Know this. You can’t stop technology. That’s a true axiom that never goes out of style. When Apple manufactures computers without a disk drive, everyone shrieks. But Apple was right. Who needs it? You look at just about everything from smart phones to the Amazon Echo and you’ll find initial resistance. Now they rule our lives. (Maybe that was the fear.)
For example, my middle daughter buys all her groceries through Amazon Fresh. Yes, no grocery shopping for her. There are numerous companies that deliver ready-to-make meals to your door. And their numbers are growing.
You sense that something like Amazon Key is simply a natural result. Despite my curmudgeon fears. Is it the game-changer Amazon claims?
Not initially. I figure there’s many like me who resist that kind of invasion. (Hopefully, there’s no one standing behind the deliverer, waiting for them to open the door. Or worse yet, a zombie!) So it may take awhile. But there are some who’ll try a test drive.
And despite Amazon’s success in looking forward, it’s not perfect. (Remember the Fire Phone?) Its branding means choice and convenience. So I guess Amazon Key fits. Fork over the $299.99 for the Amazon Key kit and let me know if you’re satisfied.
Pharmaceutical TV advertising Tom Dougherty, CEO - Stealing Share 25 April 2019 Pharmaceutical TV advertising: Why so much of it? Has anyone else noticed how crazy pharmaceutical TV advertising has become?I'm not talking about the often outright...
Arya Stark Tom Dougherty, CEO - Stealing Share 24 April 2019 Arya Stark had every right to get naked (Game of Thrones spoiler alert! Especially when it comes to the beloved and now all grownup Arya Stark.)I was as shocked as everyone else this past...
Grey Goose brand Tom Dougherty, CEO - Stealing Share 22 April 2019 Grey Goose brand repositions, with mixed results The Grey Goose brand stands in a current state of confusion. With sales falling (for a variety of reasons), a new campaign seeks to...