Stealing Share in the News

Put the CNN retraction in context, please

by Tom Dougherty | Jun 27, 2017 | Cable Television, Media, News, Newspapers | 0 Comments

CNN retraction Tom Dougherty, CEO - Stealing Share 27 June 2017 Put the CNN retraction in context, please Dammit. I can see where this CNN retraction of a story concerning a Donald Trump confidant leads. Now, all those who believe mainstream news sources are fake news...

The Fox News brand changes for the better?

by Tom Dougherty | Jun 19, 2017 | Brand Positioning, Brand Theme, Media, News | 0 Comments

Fox News brand Tom Dougherty, CEO - Stealing Share 19 June 2017 The Fox News brand changes for the better? What’s your opinion of the Fox News brand? I assume it depends on your political leaning. Those on the left believe the network is overly biased to the right....

Fox News, fire Bill O’Reilly – he damaged the brand

by Tom Dougherty | Apr 5, 2017 | Brand Repair, News, Television | 0 Comments

Fox News and Bill O'Reilly Tom Dougherty, CEO - Stealing Share 5 April 2017 Fox News, fire Bill O'Reilly - he damaged the brand When does a brand get fed up with a spokesperson? I’m thinking of this concerning the Bill O’Reilly sexual harassment claims. What does it...

The New York Times runs ad, takes on lies

by Tom Dougherty | Feb 27, 2017 | Advertising, Media, News, Newspapers | 0 Comments

The New York Times runs ad, takes on lies Tom Dougherty, CEO - Stealing Share 27 February 2017 The New York Times effort is a direct reaction to Trump Other than Envelope-gate, the Oscars unveiled something truly extraordinary last night. The New York Times ran a TV...

Facebook lies. Lies, lies and more lies.

by Tom Dougherty | Feb 24, 2017 | Culture, Entertainment, Facebook, Mobile Marketing, News, Newspapers, Popular Culture, Social issues, Social Media | 0 Comments

Lies on Facebook Tom Dougherty, CEO - Stealing Share 24 February 2017 Facebook lies. Lies, lies and more lies. All too often Facebook lies. I'm not talking about the Facebook company. I'm speaking of the content. If you read my blog at all then you know the world of...

Online news has become un-newsworthy

by Tom Dougherty | Feb 14, 2017 | News, Newspapers, Online | 0 Comments

Online news has become un-newsworthy Tom Dougherty, CEO - Stealing Share 14 February 2017 Ultimately, though, it's because of us, the readers Is there anything taking more of a branding hit than the media? I think not, thanks to the lunacy of alternative facts and...

Alternative Facts and Newspaper Rebranding

by Tom Dougherty | Feb 9, 2017 | Brand Identity, Brand Launch, Brand meaning, Brand permission, Brand Positioning, Brand Repair, Branding, Broadcasting, Cable Television, Democratic Party, Government, Leadership, News, Newspapers, Persuasion, Politics, Popular Culture, Public Policy, Rebranding, Republican Party | 0 Comments

Fake News and Alternative Facts Tom Dougherty, CEO - Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre of...

Fake News. Survivalists. No thank you.

by Tom Dougherty | Jan 26, 2017 | Belief systems, Beliefs, Books, Change, Culture, Democratic Party, economy, Entertainment, Government, History, Leadership, Media, News, Newspapers, Perception, Persuasion, Politics, Popular Culture, Precepts, Public Policy, Publishing, Religion, Republican Party, Social issues, Social Media, Television, Twitter | 0 Comments

Fake News and Survivalists. I'm Scared. Tom Dougherty, CEO - Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous to me. But I...

Sears and Macy’s. Going Out of Business.

by Tom Dougherty | Jan 6, 2017 | Articles, Basketball, Belief systems, Beliefs, Black Friday, Brand Architecture, Brand Companies, Brand consultants, Brand Development, Brand emotion, Brand Identity, Brand Loyalty, Brand meaning, Brand permission, Brand Repair, Brand Strategy, Branding, Brands, Change, Holiday shopping, Household items, Human behavior, Layoffs, Major Appliances, Market Analyses, Market Leader, Market share, Marketing, Marketing Major Appliances, News, Persuasion, Preference, Rebranding, Retail, Retail marketing, Small kitchen appliances, Store design, Walmart | 0 Comments

Sears and Macy's. Already dead. Sears and Macy's. Going Out of Business. Are Sears and Macy's in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is bigger than those...

The US brand. What is the United States of America?

by Tom Dougherty | Oct 24, 2016 | Belief systems, Brand emotion, Brand Identity, Brand Repair, Branding, Democratic Party, Government, Leadership, Media, News, Newspapers, Politics, Republican Party, Uncategorized | 0 Comments

The US brand. What is the United States of America? Tom Dougherty, CEO - Stealing Share 29 November 2016 The US brand. What is the United States of America? The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of which...

Galaxy Note 7 fire hazard disaster

by Tom Dougherty | Oct 13, 2016 | Apple, Brand Repair, Market share, Mobile Marketing, Mobile phones, News, Persuasion, Rebranding, Retail, Retail marketing, Technology, Telecommunications, Uncategorized | 0 Comments

Samsung is on fire Tom Dougherty, CEO - Stealing Share 13 October 2016 Galaxy Note 7 fire hazard disaster The Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard have...

Politically ignorant generation of sheep

by Tom Dougherty | Jul 28, 2016 | Crisis Management, Culture, Democratic Party, Entertainment, History, Human behavior, Leadership, News, Newspapers, Organizations, Oscars, Persuasion, Politics, Popular Culture, Republican Party | 0 Comments

Politically ignorant generation of sheep Tom Dougherty, CEO - Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...

MSNBC and its lack of brand personality

by Tom Dougherty | Mar 23, 2015 | Brand Positioning, Cable Television, News | 1 Comment

Love it or hate it, Fox News has a brand and that’s the single reason why it leads in the cable news ratings by a large margin. With news that MSNBC will shake up its primetime lineup to jump start its lagging ratings, it would behoove the network to think less about...

Flipboard has changed this blog

by Tom Dougherty | Feb 24, 2015 | Apps, News | 0 Comments

Flipboard has changed this blog Tom Dougherty, CEO - Stealing Share 24 February 2015 Flipboard is my go-to in the morning I always find it interesting how the patterns of our life evolve into new patterns. My job, as a brand guy, is to take notice of those patterns...

The State of the CNN network

by Tom Dougherty | Jan 22, 2015 | Media, News, Research | 1 Comment

The State of the CNN network Tom Dougherty, CEO - Stealing Share 22 January 2015 I won't watch CNN again I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment depends...

The fallout from Rolling Stone

by Tom Dougherty | Dec 8, 2014 | Crisis Management, Education, Media, News | 0 Comments

The Fallout from Rolling Stone Rolling Stone and the University of Virginia Can a publication that’s been around for 47 years be permanently harmed by one article? Can a movement be doubted because of the mistakes from that article? Those are the questions I’m asking...

Online advertisers have stepped on a landmine

by Tom Dougherty | Nov 20, 2014 | Advertising, Internet, Media, News | 0 Comments

Online advertisers must understand context Tom Dougherty, CEO - Stealing Share 20 November 2014 Online advertisers have stepped on a landmine Remember when advertisers influenced TV content? Probably not. We have been in a free for all for years when TV advertising...

Are Newspapers Dying? Can they be saved?

by Tom Dougherty | Nov 6, 2014 | Advertising, Articles, Brand Positioning, Brand Strategy, Branding, Broadcasting, Business, Cable Television, Government, News, Newspapers, Politics, Public Policy | 0 Comments

Rescuing Newspapers from Death Newspapers dying and the Power of Brand Everywhere I look I see newspapers dying Of all the changes that modern technology has ushered in, nothing is more distressing than newspapers dying. Across the globe, newsrooms are clipping the...

Social marketing. Get the basics right social media.

by Tom Dougherty | Jul 8, 2014 | Articles, News, Social Media, Social networking | 0 Comments

Social Media Social marketing. Get the basics right social media. Social Marketing has changed us. How do we use social media? Social marketing published in Food & Drink magazine. Social Marketing. Social Media Advertising agencies and marketing consultants are...

Tom Dougherty at International Wireless Conference

by Tom Dougherty | Jul 8, 2014 | Articles, News, Press Release, Technology, Telecommunications | 0 Comments

The CTIA Conference Tom Dougherty at International Wireless Conference Tom Dougherty to appear on International Wireless Conference panel to discuss mobile advertising GREENSBORO, NC – March 14, 2011 – Tom Dougherty, President and CEO of Stealing Share, will be a...

Stealing Share in the News

Stealing Share’s brand experts are regularly in the news with published marketing articles, articles on brand and featured opinions on up-to-the minute issues that influence brand thinking worldwide.