What’s the deal Rite-Aid?

Tom Dougherty, CEO – Stealing Share

2 April 2009

Who are you, really?

“Drugstore operator Rite Aid Corp. said Thursday its losses more than doubled in the fiscal fourth quarter and said it plans to close as many as 117 stores over the next year.”


Funny how much we all let our own “model” get in the way of our success.  Here’s an example: Rite Aid believes it’s a drugstore but, in reality, it’s a convenience store that sells prescriptions too. Rite Aid needs to rethink the whole category because we don’t need it as it stands now.  It’s time for them to think in terms of something else.

Years ago we took them a few ideas on how to become more relevant. It was in the days of the old regime. We suggested that they try to mean more than drug store and we suggested, based upon market research, that they stopped selling cigarettes and reposition themselves with meaning. Research indicated that even smokers would admire the move. But, we were told it was a profit center and with the loss of film developing, they could not lose such an important product line. I wonder how they feel not that CVS has stolen the thunder?

I swear as they pulled away from our offices and got into their limo like cars, that it looked like a 1930’s gangster movie. What a crew. Glad the old guard is gone and fresh leadership is in place. Is it too late? Who knows. But they have never contacted us again.

See more posts in the following related categories: Rite Aid


Submit a Comment

Your email address will not be published. Required fields are marked *

Walmart grocery delivery to overtake Amazon?

  Walmart grocery delivery   Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...

Measuring TV advertising effectiveness

  TV Advertising Effectiveness   Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...

How feasible is the Toys R Us return?

  Toys R Us return   Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...

Share This