Which airlines have the most Wi-Fi enabled flights?
Tom Dougherty, CEO – Stealing Share
28 June 2013
Those that don’t will lose customers
There is a lot of chatter in the media this week about Wi-Fi enabled flights. Delta and American seem to lead the way with Virgin America and Southwest having almost 100% coverage.
This is an example of why belief systems affect brand values. No doubt there are regulatory issues surrounding the introduction of Wi-Fi on flights. No doubt there are some technical issues too.
But I don’t care.
“So, airlines, I am not pleased to find you don’t have Wi-Fi enabled flights. I consider it a table stake. When you don’t have it, I just figure you don’t care or understand anything about me.”
I need Wi-Fi when I travel and I BELIEVE all flights should already have it. I base this uneducated belief on the ease of which I have made my home and working places Wi-Fi(ed), to coin a term. I plugged in a wireless router and it simply worked. At home, my Wi-Fi signal is so strong I can use it on my neighbor’s deck.
So, airlines, I am not pleased to find you don’t have Wi-Fi enabled flights. I consider it a table stake. When you don’t have it, I just figure you don’t care or understand anything about me.
Who knows, maybe you might even figure out that I need an AC plug too. Naaah. That would be asking too much.
Ford Advertising Tom Dougherty, CEO - Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be allowed...
Sheetz MTO Tom Dougherty, CEO - Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You see,...
Amazon Best Buy Tom Dougherty, CEO - Stealing Share 18 April 2018 Who wins the Amazon Best Buy partnership? The recently announced Amazon Best Buy partnership is not the kind of partnership where Best Buy is opening a store within a store on Amazon. Rather, this is a...