Resultant Research


How we work is what makes Resultant Research one of the world’s top market research companies. One goal. Research must mean more business. Other research companies don’t make that connection. It is the only reason we exist. To find ways to grow your business and help steal market share. Our researchers at Resultant approach your market research with the same focus and intensity as our strategists do. We don’t just understand your market. We dig up the opportunities for your brand to grow.

This is NOT market research as usual. Yes, Resultant is a full-service market research company with both quantitative and qualitative research skill sets. However, this is where the similarities between Resultant market research and research from other market research companies end.

Our market research is different

Market research companiesThe questions Resultant researchers ask are different from other research companies. While usage and attitudes are tested, Resultant uncovers the belief systems that drive your target audience’s behavior. The goal is to change that behavior so the target audience prefers you. This is not research designed to support the status quo or fattened egos.

This is market research that challenges you, finds weaknesses in your strategy and exploits opportunities in your market space. Resultant looks to predict the brand and the market, and not simply reflect it.

Our researchers probe, question and uncover the belief systems that create preference; quantifying behaviors, qualifying equities and bringing you new knowledge. Brand research should not simply agree with what you already know and understand. It should go beyond that.


Research findings that are actionable

Valuable market research must have a coordination of researchers and strategists. It is not enough to just have a statistical understanding of market research principles. The researchers MUST work hand-in-hand with the strategists. EVERYDAY.

Like our brand strategists, we are fierce, curious and challenge everything. The result: Resultant Research means new business for you, and less market share for your competition. Resultant Research has worked with Fortune 100 companies, international brands and small but aggressive companies all over the globe. No research project is too large or too small as long as the company wants to win and is willing to accept strategic change. Contact us at  

Member of the American Marketing Association

Strategic Brand Research

Great brand research asks more than a traditional usage and attitude study does. Crappy research, like focus groups and name testing, is misleading and a waste of money. Click here for more information.

Meaningful Brand Research

You have to ask the right questions to understand your market, and prompt a switch to your product or service. To do this, you must uncover brand belief systems. Click here for more information.

Research Methodology

Methodology matters. Quantitative research is the only true scientific reflection of the market you wish to influence. How you do it is as important as what you do. Click here for more information.

Types of Research

Resultant does qualitative, quantitative, ethnographic, elasticity studies, and conjoint analysis. Click here for more information.

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