DISCUSSION OF CASES AND MARKETS
Below are branding case studies of work Stealing Share has performed for its clients.
Only aggressive companies hire us. If you are not hungry and aggressive there are many brand companies that will give you what you want. We only give clients what they need. This means we are not always easy to work with (Here is a list of our competitors. They may be easier to work with). We are challenging and blunt because we believe candor saves everyone a lot of time.
The results of this working partnership is delivery of branding elements that are much more than pretty pictures and clever theme lines. While we have had clients in almost every category it is not this experience that separates us from the brand rat pack. Out key expertise is in human beings. Their behavior and the motivators that promo them to change. We call this brand anthropology because it is very different from traditional brand marketing.
These are not the run-of-the-mill branding case studies. Our job is not just to create equity markers like theme lines and logos, clients ask more of us. They ask us to create the platform from which stealing market share is a natural evolution. So with that additional and important charter, Stealing Share delivers the goods.
We model your customer’s behaviors, interview your employees, create and field research, evaluate the competitors, audit your brand, create a theme that steals market share, create logos and equity markers and help with the first round of creative advertising and marketing materials. However our work is not finished when we deliver a strategy deck and a brand creative portfolio. We believe in training and branding the message into the organization that hired us. It is not possible to demonstrate all of this in a branding case study. So call us. Give us an hour of your time and we will change everything.
MARKET STUDY Frozen foods "The brands are either lazy or terrified." Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned...read more
MARKET STUDY Retail Market Brand Study. A Failing Market. "Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die." Retail market study. An in-depth look at the retail category...read more
MARKET STUDY: INSURANCE REBRANDING The insurance market. "Insurance companies— get away from the gecko and Flo, and move into something real." Insurance rebranding. An Insurance Market Study. Our experience with insurance rebranding began when ProAssurance, a medical...read more
MARKET STUDY A market study on the breakfast cereal category An in-depth market study on the supermarket breakfast cereal and category A brief history of breakfast cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of...read more
A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...read more
MARKET STUDY Logistics and the parcel delivery market "No one in the space has given anyone any reason to care...In short, they all work." Logistics – Parcel delivery market study Logistics particularly as it relates to the consumer delivery business is a two horse...read more
American Fidelity. A case study in branding insurance. How we helped American Fidelity find the right brand promise American Fidelity is one of the leading providers of supplemental insurance and benefits, Specializing in auto dealerships, education, municipalities...read more
MARKET STUDY: MARKETING MAJOR APPLIANCES A market study major appliances "Aligning with a belief, now that is something different and in marketing major appliances, brands would be wise to pay attention, because the opportunity is there to steal market share."...read more
Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...read more
MARKET STUDY Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks at beer marketing. And will give you a quick view of how Stealing Share operates and finds solutions. No branding project...read more
Republican Debate Survey Results Tom Dougherty, CEO - Stealing Share 13 August 2013 How the candidates did The Debate Format Stealing Share sponsored a quick survey of people who watched the Republican debate on August 6, 2015 in Cleveland, Ohio. The results are not...read more
MARKET STUDY Rebranding Automobiles - A look at the automotive market. "To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions." Its time for manufacturers to consider rebranding automobiles...read more
Stealing Share publishes market studies on a regular basis. Our researchers and brand strategists look at specific categories. They evaluate the competitive set and look critically at the brand positions claimed by the various branded products and services. These...read more
TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...read more
Integra LifeSciences. For surgeons, uncertainty must be limited in order for them to do their work with confidence. In a sea of blue, Stealing Share created a brand of order, simplicity and differentiation for a company who makes thousands of skus and in a myriad of...read more
Rebranding Hotels Hotel Rebranding: Aim For Intelligence Holiday Inn Express. Hotel rebranding This examination of the Holiday Inn Express hotel rebranding considers the pitfalls of humor, and whether its "Stay Smart" campaign (unveiled in 1998) works. The concept...read more
Growing Your Share. Marketing Wisdom. Marketing Wisdom of Napoleon Listen to a bit of marketing wisdom. Winning in business today means growing your market share. I don’t care how mature or immature your market segment appears to be, your long-term success means that...read more
MARKET STUDY Airline marketing - different is not better. "Airlines, treat your customers as human beings and not as cattle." Airline Marketing is Off-Track A steadfast rule when stealing market share is not to follow the leader. Rather, it is of paramount importance...read more
MARKET STUDY Destination and Tourism Marketing Destination and Tourism Marketing Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own...read more