DISCUSSION OF CASES AND MARKETS
Below are branding case studies of work Stealing Share has performed for its clients.
Only aggressive companies hire us. If you are not hungry and aggressive there are many brand companies that will give you what you want. We only give clients what they need. This means we are not always easy to work with (Here is a list of our competitors. They may be easier to work with). We are challenging and blunt because we believe candor saves everyone a lot of time.
The results of this working partnership is delivery of branding elements that are much more than pretty pictures and clever theme lines. While we have had clients in almost every category it is not this experience that separates us from the brand rat pack. Out key expertise is in human beings. Their behavior and the motivators that promo them to change. We call this brand anthropology because it is very different from traditional brand marketing.
These are not the run-of-the-mill branding case studies. Our job is not just to create equity markers like theme lines and logos, clients ask more of us. They ask us to create the platform from which stealing market share is a natural evolution. So with that additional and important charter, Stealing Share delivers the goods.
We model your customer’s behaviors, interview your employees, create and field research, evaluate the competitors, audit your brand, create a theme that steals market share, create logos and equity markers and help with the first round of creative advertising and marketing materials. However our work is not finished when we deliver a strategy deck and a brand creative portfolio. We believe in training and branding the message into the organization that hired us. It is not possible to demonstrate all of this in a branding case study. So call us. Give us an hour of your time and we will change everything.
"Beer consumption is declining. Even craft beer is a victim of the no brand loyalty movement. Beer rebranding may be the only answer." An in-depth market study on the beer rebranding and the category A beer rebranding market study? Yup. The beer market...read more
"The retail market is in the throes of monumental change. Those who change will survive. Those holding onto outdated business models will die." Retail market study. An in-depth look at retail brands Retail Market Study Update The retail market continues its nosedive....read more
"Insurance companies— get away from the gecko and Flo, and move into something real." Insurance rebranding. An Insurance Market Study. Our experience with insurance rebranding began when ProAssurance, a medical liability insurance company, came to us for help. We...read more
An in-depth market study on the breakfast cereal category A brief history of breakfast cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of competitors. Yogurt, breakfast bars and even fast food are eating...read more
Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are distributors and industrial laundries. There...read more
"No one in the space has given anyone any reason to care...In short, they all work." Logistics – Parcel delivery market study Logistics, particularly as it relates to the consumer delivery business, is a two-horse race. FedEx and UPS duke it out, in effect, having a...read more
"Aligning with a belief, now that is something different and in marketing major appliances. Brands would be wise to pay attention, because the opportunity is there to steal market share." Marketing major appliances Step into a Home Depot, hhgregg or any of the other...read more
Marketing During Crisis and The Human Model | Motivators | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | SummaryMarketing during crisis. Introduction into the art of marketing amid tough times.The purpose for all messaging...read more
"To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions." Its time for manufacturers to consider rebranding automobiles Rebranding Automobiles? The global automobile market is one big blur....read more
Stealing Share publishes market studies on a regular basis. Our researchers and brand strategists look at specific categories. They evaluate the competitive set and look critically at the brand positions claimed by the various branded products and services. These...read more
TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...read more
Integra LifeSciences. For surgeons, uncertainty must be limited in order for them to do their work with confidence. In a sea of blue, Stealing Share created a brand of order, simplicity and differentiation for a company who makes thousands of SKUS and in a myriad of...read more
Hotel Rebranding: Aim For Intelligence This examination of the Holiday Inn Express hotel rebranding considers the pitfalls of humor. It also examines whether its "Stay Smart" campaign (unveiled in 1998) works. The concept behind the Holiday Inn Express brand certainly...read more
Marketing Wisdom of Napoleon Listen to a bit of marketing wisdom. Winning in business today means growing your market share. I don’t care how mature or immature your market segment appears to be, your long-term success means that your share will grow only at your...read more
"Airlines, treat your customers as human beings and not as cattle." Airline Marketing is Off-Track A steadfast rule when stealing market share is not to follow the leader. Rather, it is of paramount importance to be different and better then the competition. That's...read more
MARKET STUDY Destination and Tourism Marketing Destination and Tourism Marketing Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own...read more
The Branding of B2B B-to-B branding. Growing Market Share B-to-B branding has its unique challenges. The marketing of B-to-B branding has exhibited a bit of a metamorphosis in recent years. Suddenly, brands are realizing that their advertising and marketing efforts...read more
The Battle for market share in the Mutual Fund Industry Those branding mutual funds no idea what they are doing. To put it mildly, mutual fund marketing stinks. The mutual fund industry markets itself by the investment philosophy. But that makes it unnecessary to...read more
The challenges of the pharmaceutical industry The pharmaceutical industry battles over rather common sense table stakes. No one will purchase a medicine or drug unless it is deemed as effective. Likewise, no one will pay for a medicine or drug, regardless of how...read more
Growing Market Share in the Automotive Industry The Car Industry. A quick look The car industry market may possibly be the most competitive consumer market in the world. Ironically, it is also mostly barren of brand meaning. In this automobile industry market study we...read more