The Rebranding of SECU

State Employees Credit Union of Maryland-SECU

State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same. Stealing Share’s strategy was to use this anger – show the banks for what they are – and offer a “different direction”.

The creative Work for SECU

  • Interim Ad Campaign
  • Attack the Banks
  • Interim Ad Campaign
  • Attack the Banks
  • Print Advertising
  • Break Free
  • In-Branch Posters
  • Tease but be clear
  • Billboard
  • Keep up the attack
  • Website
  • Simple and Direct
  • Direct Mail Templates
  • Stay in campaign
  • Brand Standards
  • Design and language of the brand
  • Vision Video
  • Apparel
  • PowerPoint Templates
  • Credit Cards
  • Signage
See more posts in the following related categories: rebranding banks Rebranding SECU rebrsnding credit unions SECU of Maryland
Stealing Share branding nonprofits

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