Brand Training that does not end when we leave
We only work to steal market share from your competitors. Brand must also work to keep existing customers. To accomplish both, you must live the brand so that it’s believable and real to target audiences.
Our brand training does that.
Learning happens when knowledge is gained through questioning and discovery. Not lecturing and blabbing on and on.
So we teach through a series of questions within the context of the brand.
Your brand training fuses the brand into everyone’s lives. It affects everyone’s daily responsibilities and tasks. It creates a link between what you do on a day-to-day basis and the brand’s core.
Brand training that creates culture
Training sessions effectively inspire the attendees. The brand training moves them to be captains of the overall brand strategy by understanding its important nature in both internal and external relationships.
The training process changes participants in two distinct ways:
IDENTIFY – Moving everyone from process-actions to actions with a purpose. Shifting their thinking about their organization as a provider of goods or services to the strategic view
RESPONSIBILITY – Moving from process to purpose. Helping individuals who carry out functions, activities, or processes to fulfill the strategic view.
Brand training is taught over a series of sessions. Employees learn the function that brand provides them and for the company as a whole. Understanding what your brand means to the customer and to themselves is job task number one. Number two is assisting them in finding how they can fulfill the brand promise is their day-to-day work lives.
For key executives, department heads, and HR, we train the trainers. We give them the tools to go into the organization and conduct additional sessions as needed.
The best sales forces are those that know how to use the brand as an emotional tool that leads to better sales and more opportunities.