Brand Training that does not end when we leave
We only work to steal market share from your competitors. Out brand training is part of that promise.
Brands must also work to keep existing customers. You need to live the brand so the brand is REAL. Our brand training does that.
Learning happens when knowledge is gained through questioning and discovery. Not lecturing and blabbing on and on.
So we teach through a series of questions within the context of the brand.
Your brand training fuses the brand into everyone’s lives. It affects everyone’s daily responsibilities and tasks. It creates a link between what you do on a day-to-day basis and the brand’s core.
Brand training that creates culture
Training sessions effectively inspire the attendees. The brand training moves them to be captains of the overall brand strategy. Understanding its REAL nature in both internal and external relationships.
The training process changes participants in two distinct ways:
IDENTIFY – Moving everyone from process-actions to actions with a purpose. Shifting their thinking about their organization as a provider of goods or services to the strategic view
RESPONSIBILITY – Moving from process to purpose. Stopping individuals who carry out functions, activities, or processes to the strategic view.
Brand training is taught over a series of sessions. Employees learn the function that brand provides them and for the company as a whole. Understanding what your brand means to the customer and to themselves.
For key executives, department heads, and HR, we train the trainers. Giving them the tools, to go into the organization and conduct additional sessions as needed.
The best sales forces are those that really get the brand and use it as an emotional tool which leads to better sales and more opportunities.