Tom Dougherty, CEO – Stealing Share
29 April 2020
What will the post COVID-19 landscape look like?
I’ve been thinking a lot recently about what the world will look like once the economy opens back up (post-vaccine or otherwise). What will the post COVID-19 landscape actually look like? Will everything come back all at once or at a trickle?
We have some answers to those questions, courtesy of the dying breed of malls. Simon Property Group, the largest mall operator in the US, is setting the stage to reopen locations with some giant caveats.
So, yes, the post COVID-19 openings will trickle.
The mall operator will implement several restrictions. Food court seating will be set up for social distancing. No reusable trays. No drinking fountains. Every other sink and urinal will be taped off. One-way decals to manage flow. And traffic measuring technology will limit shoppers to one person per 50 square feet.
This will be the world we’ll live in at some point. I sense the worst is over, but I’m no scientist. But you see corporations, politicians and evens sports leagues figuring out what the post COVID-19 scene will actually be like.
“That’s how the post COVID-19 landscape will be determined. Restaurants will open with a limited number of patrons based on its capacity. Something like the one person per 50 square feet Simon Property is proposing.”
Post COVID-19 will present new guidelines becoming the new normal
I’m reminded of a time before the pandemic when my wife & I were eating lunch at the local sports bar. That night was the Tyson Fury-Deontay Wilder heavyweight fight. We asked the manager, who we know well, if they were going to carry the pay-per-view fight.
He said no. Because promoters charge public places, like sports bars, per capacity. And he thought it was too costly without a cover charge, something he wasn’t going to do with a sports bar that caters to families.
That’s how the post COVID-19 landscape will be determined. Restaurants will open with a limited number of patrons based on its capacity. Something like the one person per 50 square feet Simon Property is proposing.
You already see it in grocery stores. Walmart counts the number of shoppers coming and going, with floor diagrams directing traffic.
How long will that post COVID-19 scene last? I have no idea, but it may represent a new normal. Keep your masks, maintain your distance. Because no matter when things open up, those will still be important as things open up in a trickle.
Brand renaming Tom Dougherty, CEO - Stealing Share 24 September 2020Brand renaming: Uncle Ben and Aunt JemimaBrand renaming is not as simple as it sounds. Consider the Uncle Ben and Aunt Jemima brands. The names, loved by many, are changing in response to...
Social issue branding Tom Dougherty, CEO - Stealing Share 21 September 2020Social issue branding is here to stayIt wasn’t that long ago when company executives would say, “It’s all about the bottom line.” No more. Today’s social upheaval is changing the...
B2B marketing Tom Dougherty, CEO - Stealing Share 15 September 2020 B2B marketing: It is dead. In a way. On the Brand Insider podcast, Carla Pineyro Sublett, the CMO of NI (National Instruments), offers this quote: “There is no B2B vs B2C. We’re...