What’s a brand to do?
Prospects and customers are permanently changed
Even your co-workers have changed
Everything that changed in your company changed in your prospects lives too
People work remotely. They have different goals and actions.
So, if the world is different, has your brand evolved to keep up with the changes?
Slow changes are evolution
What you face is a revolution
You must revolutionize your brand’s message
Or look failure right in the face
Brand values are not sacrosanct. They must reflect the prospect in situ.
And your brand’s situation (in situ) has moved. It is now tipping.
The brand narrative is a story. We all say that.
But a story must contain characters, a specific setting, a plot, a conflict, and a resolution
Does your brand need updating?
Is it as relevant as it was before Covid-19 changed the world?
I’m not talking about your logo and identity.
Has your conflict and resolution been updated?
We have a process to grade that.
We are busy auditing brands. So busy we have lowered the cost
$30K and In four weeks, your Audit will be complete
Grading your brand’s relevance in nine specific areas
The Audit includes your brand’s relevance post lockdown