Vital elements in a brand relaunch

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Brand underperformance and market weakness is the result of unclear meaning

Four reasons  to consider a brand relaunch

Reason 1

Research says "The target audience cannot identify the brand's strategy."

The market landscape has significantly changed

Reason 2

A new competitor enters the category.

Reason 3

 ...and no one in your category claims it.

Research uncovers a brand meaning that is highly emotional...

Reason 4

Too often in our experience, brands back into a new positioning

...thinking that all they need is a new tagline and a changed color palette.

Oh NO...

A successful brand relaunch requires an outside-in focus.

You must reach those currently not choosing you.

A new tagline is not enough to steal a new position

Hi!

Make them FEEL as well as SEE

Hi!

Prospects must see a change but they must FEEL it deeply.

It's always about them.  Never about you.

Prospects are the main element in the brand relaunch

remember

It's always about them.  Never about you.