The Secret to Social Media

Stop being process-driven

Never confuse activity with accomplishment.

NOPE

"The secret to social media (I added the "secret to social media part"). Is a combination of reach and frequency."

The secret to social media is bypassing SPAM filters

10s of thousands of messages a day.

You decide?

Are you looking to defend your business or grow it? 

The secret to social media is emotion.  It must be RAW

Once you plant your brand’s emotional dart in the prospect's forehead, your reach is successful. But now you need them to notice your social media ports. 

But, did you ever think that it would be better to  have them look for it?

Brand Narrative. And like all stories, there is a formula.

Brand Narrative  It must contain characters, a specific setting, a plot, a conflict, and a resolution 

Use the characters in your brand narrative to create the setting and conflict.

Build a social media story with a continuing resolution.

Use the characters in your brand narrative to create the setting and conflict.

Think about social media posts like a better and bolder form of 1940's radio serials. 

Use the characters in your brand narrative to create the setting and conflict.

Create a narrative where your prospects are actively searching for your next posting.

Use the characters in your brand narrative to create the setting and conflict.

Your customers will look for it too. And they will share it. 

Use the characters in your brand narrative to create the setting and conflict.

That’s the secret of social media. Keep it going. Make it social.