GLENGUARD MAKES FIRE RESISTANT FABRIC FOR WORKWEAR
Stealing Share showed that everyone was talking to the worker instead of the guy who's neck is on the line... the safety manager. He's the one who 's responsible to see that workers wear their workwear compliantly.
HE'S ALSO THE ONE WHO DECIDES WHICH FABRIC GOES INTO HIS WORKERS WORKWEAR.
Turns out, the word got everyone's attention, and GlenGuard's president claims the rebranding by Stealing Share is a primary driver for their phenomenal growth.
Beyond Stealing Share’s behavioral research which uncovered the compliance switching trigger in safety managers, we created a highly emotional brand launch from the ground up - from logo to advertising campaign and more.
Stealing Share has proven to be an innovative and data-driven organization. They have been instrumental in the development of our GlenGuard brand with an analytical approach that’s enabled us to become laser-focused in our marketing strategy.
— Harold Hill, President of GlenGuard
GlenGuard brand launch materials created by Stealing Share: Logo and Brand Standards Original Photography with Kevin Lee Brand Launch Advertising Campaign Trade Show Booth and Show Violators Trade Show Teaser Campaign including Disruptive Hotel Room Lenticular Displays Web/Mobile Sites Product Brochures and Swatch Books PowerPoint Templates Stationery System Screensaver Branch Launch Video Training Video