Memory is cognitive

Memories are learned sequentially

Sing the alphabet song

No problem with that

Now sing it backwards...

memories are linked in sequential order

Recall requires no learning

it happens effortlessly

I can prove it.

I'm going to show you a few images. Just notice them and move on.

Notice how much a magician's wand can remind you of the Number 1

Notice how much a swan can remind you of the Number 2

Notice how much a clover can remind you of the Number 3

Notice how much a chair can remind you of the Number 4

Notice how much a star can remind you of the Number 5

Notice how much an elephant can remind you of the Number 6

Notice how much a flag can remind you of the Number 7

Notice how much an hour glass can remind you of the Number 8

Notice how much a pipe can remind you of the Number 9

Notice how much a bat and ball can remind you of the Number 10

I never asked you to memorize anything

But you have entered all of those into your recall Here's proof

What was Number 6?

What was Number 4?

What was Number 2?

You recall them backwards or forwards

And in any order

You can recall each image and tell me the number

or any number and tell me the image

A great brand is like that

no one needs to work at memorizing the message

At Stealing Share we build brands that inspire recall