in a word
the context of what is important to ME
let me explain
anything at all... to something you already know is how you store that new bit of learning.
Linking an event, product, idea...
You must MEMORIZE it if you have no context
And memory is labor-intensive
Wouldn’t it be better just to recall something?
To have an existing cubby hole in your mind
a custom-made spot for this new bit of information would be cool
Then, when you wanted to find it again
All you need to do is remember where you put it.
Going to that cubby hole reminds you of everything you put in it.
Because you can SEE it.
Here. Let me show you
Memory is cognitive
Memories are learned sequentially
Sing the alphabet song
No problem with that
Now sing it backwards...
memories are linked in sequential order
Recall requires no learning
it happens effortlessly
I can prove it.
I'm going to show you a few images. Just notice them and move on.
Notice how much a magician's wand can remind you of the Number 1
Notice how much a swan can remind you of the Number 2
Notice how much a clover can remind you of the Number 3
Notice how much a chair can remind you of the Number 4
Notice how much a star can remind you of the Number 5
Notice how much an elephant can remind you of the Number 6
Notice how much a flag can remind you of the Number 7
Notice how much an hour glass can remind you of the Number 8
Notice how much a pipe can remind you of the Number 9
Notice how much a bat and ball can remind you of the Number 10
I never asked you to memorize anything
But you have entered all of those into your recall Here's proof
What was Number 6?
What was Number 4?
What was Number 2?
You recall them backwards or forwards
And in any order
You can recall each image and tell me the number
or any number and tell me the image
Great messaging is like that
no one needs to work at memorizing the message
At Stealing Share we build brands that inspire recall