Holiday marketing

Target and Best Buy are set to roll out new campaigns this weekend. And what’s striking to me is how different they are. Especially in context of 2020.

The campaign is unusual enough to make an impact. Not just the animation. But the suggestion that we've learned about the people we’re shopping for better than ever. 

Now, let’s look at Target’s new campaign.

Yawn. The retailer’s holiday marketing simply looks the same as it’s always been. 

The mantra for any marketing effort is to be different and better than everyone else.

That way, you actually present a choice. If you simply blend in, then your efforts result in money and time wasted.