Having worked with many beer craft beer brands, we have found many have one hang-up when it comes to beer branding.
They believe their breweries – not their beer branding - is the key to success.
Now, some breweries are taking part in Small Brewery Sunday. There’s nothing inherently wrong with that. But it’s the wrong focus.
It’s a category with so many players it’s hard to gain preference.
It’s also a category teaching drinkers to always look for something new. Especially among craft beers.
It’s not “I want this beer.” Now, it’s “What do you have?”
But if those brewers, even small ones, want to survive, it’s their own brands that need reconsidering. Not their breweries.