A study by the State of Customer Marketing says marketers are using tactics more that feel authentic.
And what does that mean?
The more you step inside the shoes of your prospect, the more authentic you seem.
Being authentic isn’t new. It’s the foundation for all successful marketing and branding.
Marketing with Authenticity
As we preach (and preach and preach), your brand only becomes preferred when it’s aligned with the self-identification of your audience.
That focus should permeate all that you do. As soon as you make it about you, target audiences see through the fakery.