Ivanka Trump brand

Tom Dougherty, CEO – Stealing Share

25 July 2018

Washington DC just an excuse for Ivanka Trump brand

Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says, “Making this decision now is the only fair outcome for my team and partners.”

Ivanka Trump brandShe left her brand when she became an advisor to her father, President Trump. But continued to own the company. She came under fire regarding conflicts of interest and using her father’s influence in dealing with foreign governments. So there was some pressure for her to separate from the business for sometime.

But that is only part of the issue.

The Ivanka Trump brand is shuttering is not because “I do not know or if I will ever return to the business,” as she stated. It is because the business is failing. If it was making money, why would it matter if Ivanka was running the business? In fact, entrepreneurs start businesses all the time. They then sell them and the business continues on, often doing better than the founder even envisioned.

“For Ivanka Trump, her role in Washington has given her a platform to be an activist on issues she believes important, which have nothing and everything to do with the Ivanka Trump brand failing.”

The Ivanka Trump brand was sullied

The reality is that her father’s brand and, by association, the Ivanka Trump brand are tarnished by backlash over politics. The brand was born in 2007. It held wide-spread distribution in Nordstrom, Neiman Marcus, Amazon, Belk, Bloomingdales and Lord and Taylor, just to name a few. Since 2017, Nordstrom, Neiman Marcus, Hudson Bay, who owns Lord and Taylor and Saks, and a number of other retailers dropped her brand because of weak sales.

Weak sales. Now, that’s closer to the truth.

Even closer to the truth is that the Ivanka Trump fashion brand potentially embarrasses the Trump brand and puts a chink in it as a whole. President Trump wouldn’t have that and nor would his daughter. Sucks for Ivanka too, as her brand was a success by itself prior to her father becoming President of the United States. Fashion brands are odd that way. They are seldom about “fashion” and more about the cache that the brand brings. There is an interesting article here that tracks fashion brand bankruptcies.

For Ivanka Trump, her role in Washington has given her a platform to be an activist on issues she believes important, which have nothing and everything to do with the Ivanka Trump brand failing.

See more posts in the following related categories: Brand Branding Fashion Ivanka Trump

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