Walmart and iPhone

Tom Dougherty, CEO – Stealing Share

16 September 2013

Walmart iPhones. Apple downscale

Walmart iPhones for sale

Now this is an interesting development. Walmart has announced that it will be offering the new iPhones at a discounted cost, thereby fulfilling its brand promise of “Save Money. Live Better.”

How Walmart can do this in light of Apple’s insistence on never discounting its products is a subject of much media conjecture. Did Walmart strong-arm Apple into this? Is Walmart going rogue, knowing Apple won’t pull its phones? Or did the carriers get involved? Why Walmart iPhones?

“I have long believed that the tech giant has the best brand in the world because having an Apple product made you feel like you were part of an exclusive club. That’s not as true any more.”

Who is the boss? Walmart or Apple?

All I know is that once Apple decided it must attract a lower end of the market, the slippery slope led to this.

Walmart iphonesOnce Apple allowed Walmart to sell its phones, the strategy began and led to this. More so, Apple introduced the 5C is as a fighter brand, meant to keep out the competition, but it is a sign that Apple is losing some of its brand luster. Walmart iPhones are an emotional step down.

I have long believed that the tech giant has the best brand in the world because having an Apple product made you feel like you were part of an exclusive club. That’s not as true any more.

After all, discounting its products is not Apple fulfilling its brand promise of Think Different. Walmart iPhones are far from that.

This is just another example of the tail wagging the dog.

Walmart holds the cards and just called Apple’s hand. it is not a great brand move. Walmart iPhones’ sales makes reinforces the idea that the iPhone is no longer anything special. It us mundane and just like the rest of the category. It helps Walmart and may sell more iPhones. But it is not a good thing for the Apple brand.

With Apple under siege, this is not a smart move.

See more posts in the following related categories: Apple brand iphone Retail smartphones Walmart Walmart and Apple Walmart brand Walmart iPhones

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Walmart grocery delivery to overtake Amazon?

  Walmart grocery delivery   Tom Dougherty, CEO - Stealing Share 19 February 2019 Walmart grocery delivery to overtake Amazon? I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart...

Measuring TV advertising effectiveness

  TV Advertising Effectiveness   Tom Dougherty, CEO - Stealing Share 18 February 2019 Measuring TV advertising effectiveness I found a new study utterly hilarious as it says as much about the state of TV advertising effectiveness as it does about attention...

How feasible is the Toys R Us return?

  Toys R Us return   Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening...

Share This