Walmart grocery delivery

Tom Dougherty, CEO – Stealing Share

19 February 2019

Walmart grocery delivery to overtake Amazon?

I hate grocery shopping. Let me say that up front. Every Saturday or Sunday, we trek to the nearest Harris Teeter and pile our cart with a medley of vegetarian items. When all is said and done, the whole process takes shy of two hours. That’s a heck of a lot of time, especially for a dude who travels for work most every day of the week. It’s for these reasons why Walmart grocery delivery service is revolutionizing my life.

But I’m not everyone. And I’ve had my doubts about grocery delivery in the past. Some enjoy the discovery aspect of grocery shopping, which is why chains worry so much about the in-store experience.

Walmart grocery deliveryHowever, we are becoming an internet-driven, mobile-access society. And the Walmart grocery delivery service is booming. Already, industry analysts are projecting Walmart to eventually top Amazon in online grocery.

What’s driving that boom?

The expansion of the Walmart brand. Because it’s not just online grocery that’s exploding for the retailer. It’s all of grocery.

Walmart’s grocery numbers are growing at nearly 5% per year, with its e-commerce skyrocketing to 40% gains. Walmart, much like Amazon, covers a large footprint. Last month, it expanded Walmart grocery delivery to more than 50 markets and will have grocery pickup sites in 430 markets, covering 69% of US households.

I understand there’s a difference between pickup and delivery, but the effect is the same. Convenience from a retailer that has permission for grocery. For those who shop on price (a position Walmart owns), the convenience factor becomes an added bonus.

My guess is that Walmart users shop through a combination of online and in-store. That is, Walmart becomes the grocery of choice no matter the process. Amazon simply exists for delivery, which makes its touchpoint less intensive.”

The boom of Walmart grocery delivery relates to brand permission

Walmart eventually overtaking Amazon is interesting. The brand of Amazon says you have a choice with everything at your disposal. You’d think that brand promise opens up the permission of grocery delivery at a greater rate than Walmart.

Now, don’t weep for Amazon. It remains the market leader at the moment, but Walmart is gaining.

My guess is that Walmart users shop through a combination of online and in-store. That is, Walmart becomes the grocery of choice no matter the process. Amazon simply exists for delivery, which makes its touchpoint less intensive.

For me, I now feel immense relief and joy knowing that the biggest chore of the week is easy taken care of. I don’t like the in-store experience. And, if faced with both options, choosing Walmart over Amazon is a matter of availability right now. Amazon Fresh is not available in Greensboro yet.

But the more I think about it, Walmart grocery delivery has more permission with me because I can see the produce right there in the store, if I wish. The idea of groceries from Amazon still gives me pause.

See more posts in the following related categories: Brand permission

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