Verizon’s purchase of Yahoo makes little sense
Tom Dougherty, CEO – Stealing Share
25 July 2016
The meeting of mismatched brands
My first question upon hearing that Verizon is paying $4.8 billion to buy Yahoo was: Why would Verizon do that?
Yahoo has been a declining brand for some years. In the 90s, it was the search engine and counted millions among those who had an email address with the tech company. It won its battle with AOL and its future was bright.
“But it has been a brand without purpose. All that mishmash of what it had didn’t add up to a satisfying whole. It was a collection of disconnected parts.”
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