Verizon’s purchase of Yahoo makes little sense


Tom Dougherty, CEO – Stealing Share

25 July 2016

 The meeting of mismatched brands


My first question upon hearing that Verizon is paying $4.8 billion to buy Yahoo was: Why would Verizon do that?

Yahoo has been a declining brand for some years. In the 90s, it was the search engine and counted millions among those who had an email address with the tech company. It won its battle with AOL and its future was bright.

“But it has been a brand without purpose. All that mishmash of what it had didn’t add up to a satisfying whole. It was a collection of disconnected parts.”


See more posts in the following related categories: AOL Huffington Post Mergers Tumblr Verizon Yahoo


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