Verizon’s purchase of Yahoo makes little sense

 

Tom Dougherty, CEO – Stealing Share

25 July 2016

 The meeting of mismatched brands

 

My first question upon hearing that Verizon is paying $4.8 billion to buy Yahoo was: Why would Verizon do that?

Yahoo has been a declining brand for some years. In the 90s, it was the search engine and counted millions among those who had an email address with the tech company. It won its battle with AOL and its future was bright.

“But it has been a brand without purpose. All that mishmash of what it had didn’t add up to a satisfying whole. It was a collection of disconnected parts.”

 

See more posts in the following related categories: AOL Huffington Post Mergers Tumblr Verizon Yahoo

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Social media study shows struggle with importance

  Social media study   Tom Dougherty, CEO - Stealing Share 13 May 2019 Social media study shows struggle with importance Many marketers love social media because it’s cheap. And you can measure it in terms of likes, shares, retweets and comments. But, as a...

Wake up, medical device marketers

  Medical device marketers   Tom Dougherty, CEO - Stealing Share 9 May 2019 Wake up, medical device marketers A few weeks back I wrote a post on pharmaceutical advertising, remember? That there's so much of it? Traditionally, medical devices have not...

A Styrofoam ban is a no brainer

  Styrofoam ban   Tom Dougherty, CEO - Stealing Share 8 May 2019 A Styrofoam ban is a no brainer Maine is banning Polystyrene, commonly known as Styrofoam. Good riddance. It can’t be reused, it’s difficult to recycle, it's not biodegradable and manufacturing...

Share This