The unsuspected Play-Doh goldmine on YouTube

Tom Dougherty, CEO – Stealing Share
31 May 2016
Yes, Play-Doh is still a thing
Here I go again, writing about Play-Doh.
As I wrote before, my little granddaughter loves the stuff. She loves it just as much as she does Kinetic Sand (you’ve got to check that stuff out) and anything having to do with Frozen and Tangled. She is a Play-Doh fanatic and would rather play with the four and salt concoction than just about anything. “Pop-Pop, want to play Play-Doh with me?” is my usual greeting when I stop in to see the grandkids.
One day, as my son told me, in an attempt to avoid another screening of Elsa and Anna, he went to YouTube. There, he typed in a few key terms on the search page, such as, “Play-Doh,” “Frozen” and “Kids.”
And the rest, as they say, is history.
The search turned up endless QVC-like videos of both adults and children testing the gooey products. In this case, the test was the toy clay with a Frozen theme.
Play-Doh benefits from user-generated videos.
I implore you to do this. Visit YouTube and type in, “FROZEN Elsa Play-Doh STOP MOTION.” Then take a look at how many views the video has.
That’s right, 130 million views.
And that’s just one video by the DCTC TOY Channel (the company that produced this particular video).
Or even better, look up “Play Doh Sparkle Princess” by the channel FunToyzCollector.
Yep, that video has 471 million views. May I add, the person behind this handle was YouTube’s highest earner in 2014, making over $5 million for opening toy packages on screen.
If FunToyzCollector is making that kind of money, just imagine what the manufacturer must be making off of it too — all for free.
Heck, maybe I’ll retire early and go into the YouTube business of opening toys on screen. It’s certainly worth a shot.
Ford advertising. Find someone new.
Ford Advertising Tom Dougherty, CEO - Stealing Share 23 April 2018 Ford advertising. Find someone new. News that Ford advertising might be leaving advertising giant WPP rocks the advertising world. However, the agency with 49 offices across the world will be allowed...
Sheetz MTO process remains sloooooooow
Sheetz MTO Tom Dougherty, CEO - Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You see,...
Who wins the Amazon Best Buy partnership?
Amazon Best Buy Tom Dougherty, CEO - Stealing Share 18 April 2018 Who wins the Amazon Best Buy partnership? The recently announced Amazon Best Buy partnership is not the kind of partnership where Best Buy is opening a store within a store on Amazon. Rather, this is a...