Higher education institutions need to think of university branding
Tom Dougherty, CEO – Stealing Share
15 May 2012
University branding is more important than ever
What’s going on in universities and colleges? As the commencement speeches wrap up and the latest university grads make their way into the real world, it is worth a moment to reflect on the world of higher university branding.
“To that end, more and more universities and colleges are discovering how important it is to view their offerings as a real business and not an ivory tower.”
The press has been full of articles questioning the financial value of a higher education today, not because having a degree is important in finding a decent job, but because it may not simply be an investment with a viable ROI.
University branding needs to try harder
To that end, more and more universities and colleges are discovering how important it is to view their offerings as a real business and not an ivory tower. University branding is more important than ever. Marketing their value to prospective students is an important endeavor for university administrations these days. They must attract the top students and find a way to differentiate its particular university offering from the myriad of choices.
Stealing Share took a hard look at these marketing messages and just posted a detailed study that includes private, public, and for-profit colleges and universities. How are they doing? Check out our report card here and see for yourself.
Hardees brand Tom Dougherty, CEO - Stealing Share 19 November 2018 The tragedy of the Hardees brand What has happened to the Hardees brand? A few weeks ago, I wrote that the new ad from Carls Jr (Hardees western US partner) was simply an amusement for those at...
Walmart delivery Tom Dougherty, CEO - Stealing Share 15 November 2018 Walmart delivery idea represents a great opportunity Buried deep inside a report that Ford and Walmart delivery are teaming up sits an interesting tidbit. The service, now in pilot stage in...
RTW Retailwinds Tom Dougherty, CEO - Stealing Share 14 November 2018 A company changes its name to RTW Retailwinds? The women’s apparel retailer, New York & Company, changes its name to RTW Retailwinds. And I think the new name sucks.Greg Scott, Chief...