Instacart and table stakes: The brand will need more

Instacart and table stakes: The brand will need more

Instacart Tom Dougherty, CEO – Stealing Share 15 January 2020 Instacart and table stakes: The brand will need more We’ve entered the time of the needy shopper. Or, on the flip-side, the time-hungry consumer. People exist in both of these domains, which is why...
Hallmark Channel misinterpreted its brand

Hallmark Channel misinterpreted its brand

Hallmark Channel Tom Dougherty, CEO – Stealing Share 16 December 2019 Hallmark Channel misinterpreted its brand Let’s be honest. The reason the Hallmark Channel reinstated the Zola ads is because they actually represent its audience. Not because of any newfound...
Capella University brand understands brand basics others don’t

Capella University brand understands brand basics others don’t

Capella University brand Tom Dougherty, CEO – Stealing Share 2 December 2019 Capella University brand understands brand basics others don’t It’s sad, really, that so many brands fail to realize the world has permanently changed. A failure to see the customer is...
What the new Charles Schwab brand needs now

What the new Charles Schwab brand needs now

The Charles Schwab brand Tom Dougherty, CEO – Stealing Share 25 November 2019 What the new Charles Schwab brand needs now We’ve said it before. But we live in a new world where the customer is in charge, not the brand. The most recent example? The proposed...
The Dockers brand: Hip or deeply unhip?

The Dockers brand: Hip or deeply unhip?

Dockers brand Tom Dougherty, CEO – Stealing Share 9 September 2019 The Dockers brand: Hip or deeply unhip? There’s a scene from an early Seinfeld episode that always cracks me up, Jerry making fun of a late 80s Dockers brand commercial. But here’s the thing. As...
Using Google Drive is an exercise in punishment

Using Google Drive is an exercise in punishment

Using Google Drive  Tom Dougherty, CEO – Stealing Share 27 August 2019 Using Google Drive is an exercise in punishment So yeah. As readers are keenly aware, I am both a tech-junkie and an Apple fanboy. Just check out a smattering of my posts on the brand. As...
Have you been in a Target retail store lately?

Have you been in a Target retail store lately?

Target retail Tom Dougherty, CEO – Stealing Share 26 August 2019 Have you been in a Target retail store lately? It may be small steps, but the new initiatives for Target retail are somewhat encouraging for a brand desperately in need of an overhaul. While annual...