I am now tweeting

Tom Dougherty, CEO – Stealing Share

20 April 2009

Twitter me this, twitter me that

Have you tweeted today? If you haven’t, you’d better hop to it or risk being left behind – or so they say. Well, all that talk must be working because I’m now a tweeter, even though I wonder how anybody has enough time to, what’s the word, “social network.”

Before you call me a curmudgeon, let me warn you that I’m not one of those techno-phobes. I carry an iPhone, consider all the bells and whistles on my laptop to be of such importance I must show them to everyone in the office, and I download streaming video into my big screen, flat panel TV because simple network and cable TV is so archaic.

However, I’m not sure I get this need to always be connected. It probably says something about us living in a technological bubble unlike previous generations that knew everyone in town. (I barely even know my neighbors.)

twitterThe use of Twitter is going further than that, though. Businesses are finding new ways to connect with customers through Twitter and marketers have taken notice. It has become increasingly difficult for brands to “connect” with customers with DVRs and Tivo enabling viewers to fast-forward through the commercials. Consumers are now in control of their entertainment – the avenue for most marketing. We program our own playlists, use Netflix or iTunes and watch a Scot named Susan Boyle thrill the world on YouTube.

Tweeter as a brand is an interesting case. It is increasingly taking the place of Facebook, which is already feeling like yesterday’s news. The name, Facebook, of course, comes from “address book” and is, therefore, static. Tweeter suggests a moment in time. Even if the name only describes the process, it does suggest something about who we all are: Wanting to stay connected, but not having the time to do more than, uh, tweet.

See more posts in the following related categories: Social networking Twitter

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Brand purpose is not what many think it is

  Brand Purpose   Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...

Retail market changes are akin to climate change

  Retail market changes   Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...

Burger King marketing butt of its own joke

  Burger King marketing   Tom Dougherty, CEO - Stealing Share 5 December 2018 Burger King marketing butt of its own joke Burger King marketing has really gone off the rails. It’s giving away Whoppers for a penny if you order them within 600 feet of a McDonald’s, using...

Share This