Times are changing for Netflix with House of Cards
Tom Dougherty, CEO – Stealing Share
3 May 2013
House of Cards ushers in original Netflix programming
It looks like House of Cards has paid off for Netflix. Times are changing for Netflix… and quickly.
The streaming service added 2 million subscribers with House of Cards, a ground-breaking political series starring Kevin Spacey. Quite a leap from the days when Netflix was being outflanked by its competition.
“It also marks a change in how Netflix will be perceived.”
It also marks a change in how Netflix will be perceived. Its brand previously was about a business model. Now its content will draw customers.
House of Cards brings in a new era
Remember when TLC was The Learning Channel? Now it features shows such as “The World’s Worst Tattoos,” which are hardly educational. Broader offerings spurred the network to simply rebrand itself as TLC.
And AMC, which a few years ago was known for airing seemingly non-stop “Die Hard” movies, now pulls in massive viewership with its gritty series lineups that include The Walking Dead and Breaking Bad. As a result, AMC’s tagline is “Something More.”
In each instance, content drove the brand. With House of Cards and other promising shows in production, look for Netflix’s brand to transform into something new.
Airbus and Wide-Bodies Tom Dougherty, CEO - Stealing Share 20 July 2018 Airlines and Wide-Bodies Wide-Bodies. Airbus Wide-Body Hooray for wide-bodies! I'm not a wide body but I am a frequent flyer. As it is, I'm not writing about the Airline industry as such. And, I...
Prime Day Tom Dougherty, CEO - Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
Netflix downloads Tom Dougherty, CEO - Stealing Share 16 July 2018 Netflix downloads grow more robust It’s a stunner to me that only a few streaming services do it, but why don’t more of them offer downloads of their content like Netflix? OK, Amazon Prime...