Time for cutting the cord. Help anyone?
Tom Dougherty, CEO – Stealing Share
12 June 2012
Cutting the cord might be the future
Since the first time I watched the NCAA basketball tournament using streaming services, my selfishness has pined for the day when the rest of television makes the same transition. The simplicity of signing on and watching, without a contract, a high bill and still in HD, has made me wonder, when will the change happen universally? Will we all be cutting the cord eventually?
“So this is my plea to the Apples of the world. ‘Please do something about cable.'”
HBO Go is a good example of this, bridging the divide between streaming and cable, while not currently committing to fully streaming without being a cable subscriber anytime in the future. My only hope for a more simplistic future where I choose only the channels I want rests in Apple or another company with enough brand permission to allow for such a drastic change.
Brand permission dictates what the customer is willing to believe about the claims a brand makes. Tablets, for example, seemed like a long shot at catching on initially. (They didn’t replace a phone or a computer, but instead added a new category.) Not everyone could have pulled it off, but Apple had the brand preference as well as the brand permission to prop up the category and facilitate the transition. It was a big idea and far away from the status quo, which is what Apple represents.
So this is my plea to the Apples of the world. “Please do something about cable.”
My second plea is to those without the brand permission for it. “Please don’t do anything about cable. In fact, stay away.” For change to happen, it must be an unavoidable wave of change. And it must be believable.
Until this change is tackled by a brand with adequate permission, the inertia of rest will continue, and I will have to keep using Time Warner Cable. Or, even more likely, I will be cutting the cord with everyone else.
TV ads Tom Dougherty, CEO - Stealing Share 17 September 2018 TV ads using the same exact song Watching TV over the weekend (while ignoring Florence), the following two TV ads played back to back. Notice the similarities? (Hint: Turn up your volume.) ...
September 11 Tom Dougherty, CEO - Stealing Share 11 September 2018 It’s September 11. And I forgot. Shame on me. It’s easy to get caught up in the mundanity of life. If you’re anything like me, the constant hubbub of the daily grind keeps a hold of you. Work,...
Twitter brand Tom Dougherty, CEO - Stealing Share 10 September 2018 The Twitter brand only succeeds by banning abusers I have to admit that, originally, the thought of Twitter banning anyone seemed ridiculous. Even Alex Jones. The Twitter brand lives on banter, no...