Tim Cook is leading the way
Tom Dougherty, CEO – Stealing Share
19 June 2018
Apple CEO Tim Cook
Tim Cook. Apple Act 2.
Like everyone else, I worried about Apple’s succession plan. I was a died-in-the-wool member of the Steve Jobs cult. I was not sure what to make of Tim Cook.
Steve was a peer in terms of age (he was one day younger than me) but an idol in terms of accomplishment. I still have my original Mac Plus at home. And yes, it still works.
A tough act to follow
Taking over Apple after Steve seemed akin to becoming the coach that succeeds Bear Bryant. Legends make chumps of their successors.
And Tim Cook seemed laid back. Steve was edgy. Confident and inspiring.
When Steve stepped down and Apple announced that Tim Cook (as the interim head of Apple) would assume the permanent role of CEO— I doubted the decision.
When Steve Jobs died shortly after, my confidence shook.
Tim Cook has done well
But, in a final tribute to Steve, he chose well.
I am a fan of Tim. His steady hand and unflappable demeanor elevates him to an honored place in my esteem. Good on him that he never tried to be Steve. He is 100% Tim.
Great CEOs set the tone. They lead by example and set the expectations. Tim adds to the Apple legacy. His leadership is not subtractive.
Steve had a mercenary’s temperament. His impatience and volatility (in the pursuit of his vision) is well known. There was a dangerous part of Steve. I thought it the price of genius.
Not so much of Tim.
Brands are about beliefs
I admire Tim Cook’s moral compass.
I watched an interview hosted by Chris Hayes. A participant asked Tim what he would do if he was Mark Zuckerberg. At the time, Facebook was in the throes of the latest scandal. Shared personal data with unscrupulous companies.
The question was meant to get Tim’s view on Zuckerberg’s official response.
Tim’s response sums him up for me completely.
“Apple would never be in that position.”
Toys R Us return Tom Dougherty, CEO - Stealing Share 13 February 2019 How feasible is the Toys R Us return? It appears the rumors of Toys R Us demise are greatly exaggerated. Tru Kids Brands announces that it has begun the Toys R Us return by reopening stores in...
Amazon FreeTime Tom Dougherty, CEO - Stealing Share 12 February 2019 Amazon FreeTime frees kids and grandparents As I am living it up as a grandfather, I’m developing a fond new appreciation for kid brands. Take, for instance, Lego. I hadn’t thought about the...
BB&T-SunTrust merger Tom Dougherty, CEO - Stealing Share 11 February 2019 BB&T-SunTrust merger just the start The proposed BB&T-SunTrust merger represents the beginning of a whole new era of banking. Now, I’m under no illusion that mergers like this...