Three new brand presentations are up
Tom Dougherty, CEO – Stealing Share
15 May 2014
Check ’em out
Just a quick note for any of you who might be interested. Over at SlideShare, I posted three brand presentations some of you might be interested in.
“If you’d like to have me present these, feel free to contact me.”
There is the Top Myths in Rebranding, which explores what most companies get wrong about rebranding. (For example, no, you don’t have to change your name.)
Then there is How Beers are Chosen, which uses basketball as an example to understand how the market plays for the beer drinker. It also includes some research.
If you’d like to have me present these, feel free to contact me.
Retail branding Tom Dougherty, CEO - Stealing Share 17 September 2019 The irony of much of today’s retail branding Here’s an example of irony in retail branding. Cost Plus World Market, or as we generally coin it, “World Market,” stands at the peak of my...
Rebranding basics Tom Dougherty, CEO - Stealing Share 16 September 2019 Ignore rebranding basics and you end up with the expected Even after all these decades of marketers discussing their profession, I still don’t understand how so many of them get...
Popeyes chicken sandwich Tom Dougherty, CEO - Stealing Share 11 September 2019 Love that chicken (sandwich) from Popeyes They've caused fights, rapper Quavo tried selling them for $1,000 apiece and Popeyes sold twice as many chicken sandwiches per day...