Toys R Us
Tom Dougherty, CEO – Stealing Share
28 March 2018
There was little Toys R Us could do
Were you a Toys R Us kid who didn’t want to grow up? It saddens me that Toys ‘R Us is shutting down. It really does.
Toys R Us stood as a retailing icon. For many parents, it serves as the go-to destination for all things toys. Well, it used to.
The retailer is closing all its stores as the end nears. You could see the writing on the wall for years, unfortunately. It was a perfect storm. The thunder of Amazon and the lighting of the iPhone brings it down.
Amazon allows parents to buy toys cheaper and the iPhone (or iPad) reduces the need for toys all together.
“The demise of Toys R Us is simply an accelerated look at what is in store for all of retail. Another retailing icon is dead. How long till the next one falls?”
Toys R Us faces extreme obstacles
I’ve been writing about the downfall of retail brick and mortar for, well, years. Online retail makes going to the retailer a hassle we no longer abide. It’s just easier and sometimes cheaper to shop online.
But with Toys R Us, consumers face the inconvenience of buying products at the store they can purchase online. They also meet the drastically reduced need for the products they sell. In essence, the toy retailer evolves as both a hassle and irrelevant at the same time. That’s a double whammy even the most dire retailer hasn’t faced.
Toys R Us was simply doomed. Perhaps completely changing its model would have saved it. But even when I think of other options, the forces at play still crush it into dust. Behavior modeling with more meaningful brand would help, but more change was needed.
Nonetheless, I’m not letting other retailers off so easy. There remains great opportunity for those retailers, who just keep doing what they’ve always done and expecting a different result.
The demise of Toys R Us is simply an accelerated look at what is in store for all of retail. Another retailing icon is dead. How long till the next one falls?
RIP Toys R Us.
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