Tom Dougherty, CEO – Stealing Share
14 May 2018
The Republican brand is failing
I have written in the past, without political bias, that the Republicans have a better brand. This does not mean they are better ideologically or better suited to solve the problems in the US. It simply means that, as a brand strategist that looks for customer belief systems and clarity, the Republican Party does it better then the Democrats.
“The reason that the Republican brand is in trouble is because they have confused an extreme element with a base.”
I was just listening to a talking head broadcast on NPR and they were discussing the upcoming election and how the “base of the Republican party is angry at everything.”
Webster’s defines “base” as the fundamental part of something: groundwork, basis.
The reason that the Republican brand is in trouble is because they have confused an extreme element with a base. A base is something that you can rely on through thick or thin, not something you pander to so that they do not desert you.
Americans want better and less government. I get that. But less government might mean less religion in government, less social judgment in government and less disrespectful anger.
If I am right, this is a very bad thing for the Republican Party, which seems to be holding onto the strings of a tea bag. If I’m wrong, then the US brand is in trouble.
ESPN+ Tom Dougherty, CEO - Stealing Share 23 January 2019 UFC sets the future of ESPN+ UFC fans are ushering in the future of streaming television, and ESPN+ is reaping the rewards. The streaming app collected more than a half million new subscribers after...
Great British Bake Off Tom Dougherty, CEO - Stealing Share 22 January 2019 Turn off Hell’s Kitchen, tune into The Great British Bake Off For years, my wife and I dawdled with lackluster cooking shows. Gordon Ramsey, whose brand now reeks of cliche, leads a litany...
Chevy ads Tom Dougherty, CEO - Stealing Share 21 January 2019 Toyota calls BS on Chevy ads Ha ha ha. It’s about time someone (other than me) called bullshit on the Chevy ads that are insipid at worst, outright deceiving at best.You know the series of ads. The...