The Nook ereader is dead

Tom Dougherty, CEO – Stealing Share

19 June 2013

Lowering prices is a desperate attempt to buy into the market

There’s an old adage I hold like a keepsake: “Desperate people do desperate things.” This lesson can be applied to companies as well. and the Nook is a prime example. In case you missed it, Barnes & Noble had a ridiculous Father’s Day sale with $120 off the Nook ereader HD+ and $70 off the Nook HD.

“This could be a last ditch effort by Barnes & Noble to phase out the product, but I can’t imagine what else the retailer would do. Maybe it’ll just have more Father’s Day sales.”

 

Nook ereaderTo top it off, this “Amazing Offer” has just been extended.

So, why the desperate measures?

Pundits speculate that this is Barnes & Noble’s last chance to gain market share in the tablet and eReader category. The Nook ereader has been overrun by the competition.

Consider this:

  • Nook is playing against the likes of iPad, Kindle and Samsung tablets.
  • Barnes & Noble has a smaller catalogue of digital eBooks than Amazon.
  • Its E Ink devices are technologically inferior to the Amazon Kindle Paperwhite and Kobo Aura HD.
  • Now, Nook SimpleTouch with GlowLight is only $10 less than the Nook HD,  suggesting the HD is not all that special of a tablet.

The writing is on the wall for Nook ereader. This could be a last ditch effort by Barnes & Noble to phase out the product, but I can’t imagine what else the retailer would do. Maybe it’ll just have more Father’s Day sales.

See more posts in the following related categories: Barnes & Noble eReaders Nook Nook ereader

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