The Nook ereader is dead
Tom Dougherty, CEO – Stealing Share
19 June 2013
Lowering prices is a desperate attempt to buy into the market
There’s an old adage I hold like a keepsake: “Desperate people do desperate things.” This lesson can be applied to companies as well. and the Nook is a prime example. In case you missed it, Barnes & Noble had a ridiculous Father’s Day sale with $120 off the Nook ereader HD+ and $70 off the Nook HD.
“This could be a last ditch effort by Barnes & Noble to phase out the product, but I can’t imagine what else the retailer would do. Maybe it’ll just have more Father’s Day sales.”
So, why the desperate measures?
Pundits speculate that this is Barnes & Noble’s last chance to gain market share in the tablet and eReader category. The Nook ereader has been overrun by the competition.
- Nook is playing against the likes of iPad, Kindle and Samsung tablets.
- Barnes & Noble has a smaller catalogue of digital eBooks than Amazon.
- Its E Ink devices are technologically inferior to the Amazon Kindle Paperwhite and Kobo Aura HD.
- Now, Nook SimpleTouch with GlowLight is only $10 less than the Nook HD, suggesting the HD is not all that special of a tablet.
The writing is on the wall for Nook ereader. This could be a last ditch effort by Barnes & Noble to phase out the product, but I can’t imagine what else the retailer would do. Maybe it’ll just have more Father’s Day sales.
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