Tom Dougherty, CEO – Stealing Share
21 June 2010
The Nook has thrown in the towel: The iPad has won
It was only a matter of time until we saw e-readers other than the iPad react to Apple’s blockbuster and here’s the first shot: Barnes & Noble announcing today it is debuting a cheaper model than its current 3G version that only connects through Wi-Fi.
The idea is to capture the many of us who have considered purchasing the “Wi-Fi only” version of the iPad because of the confusing AT&T data plans and knowing that, in today’s world, Wi-Fi is relatively easy to access. (Just sit in a Starbucks.)
“By cutting the price of the Nook, B&N has basically thrown in the towel and is now looking to notch itself in second place against Amazon, which has now responded.”
The new Nook undercuts the market by selling for just $149, while the 3G model has been cut to $199. That’s $100 less than Amazon’s Kindle and more than $300 less than the cheapest version of the iPad.
There was a time when I thought Barnes & Noble might come out of this suddenly competitive market in relatively good shape because, unlike Amazon, it had focus.
But Barnes & Noble, while trying to become more viable in the market by cutting its prices, has actually done the opposite. Apple’s power lies in many things: It has an emotional brand (“Think Different” versus the Nook’s “Your Story”), the iPad is more than just an e-reader and, most of all, Apple understands the power of scarcity. When iPads are running out and it’s harder to get one, even because of a larger price tag, the more we want one.
By cutting the price of the Nook, B&N has basically thrown in the towel and is now looking to notch itself in second place against Amazon, which has now responded.
Eventually, the Nook and Kindle will cease to exist. The iPad has already won.
Facial recognition Tom Dougherty, CEO - Stealing Share 23 May 2018 Can facial recognition technology save retail? How far will stores go with facial recognition? Especially in light of a dismal future for brick and mortar stores? Several retailers, including Lowe’s...
Thrive app Tom Dougherty, CEO - Stealing Share 22 May 2018 Thrive makes a difference for phone users Like most of us, I have a love-hate relationship with my cell phone. This is why I know Arianna Huffington is onto something great with the Thrive app. On the one...
Uber brand Tom Dougherty, CEO - Stealing Share 21 May 2018 Repairing the Uber brand falling short Brand repair can be a difficult thing. Although, not that difficult. The Uber brand needs repairing after numerous scandals involving former CEO Travis Kalanick and...