The NFL Draft
Tom Dougherty, CEO – Stealing Share
22 April 2020
The NFL Draft: The league gets lucky
I’m not the biggest NFL fan (I prefer the college level), but I do find the actions of sports’ most valuable brand interesting and often amusing. Gronk going to Tampa to join Brady cracks me up. Suddenly, many think the Bucs will go all the way with a QB who will be 43 by the start of the season and tight end with a long history of injuries. Then there’s the NFL Draft.
Tomorrow, the 32 NFL teams begin drafting college players virtually that promises to be plenty entertaining. One GM noted his greatest concern is background noise from his kids fighting and dogs barking. Another worried he wouldn’t have enough bandwidth.
Then there’s Commissioner Roger Goodell, who will host things from his basement without the NFL Draft tradition of fans booing him every time he appears at the podium.
Or won’t they?
Goodell says his virtual background will be fans from each team selecting that pick. Whether there’ll be sound or not is unknown. I’m guessing the NFL just wants to broadcast fans’ reactions to their teams’ picks.
Meanwhile, Bud Light is donating $1 for every tweet that records a fan booing with the hashtag #BooTheCommish. The money goes to coronavirus relief.
“The NFL Draft comes at the perfect time, so the NFL must be grateful this didn’t happen in the fall. The league is as lucky as lucky can get.”
Timing of the NFL Draft is welcome, lucky
Again, I find this greatly amusing and the right kind of approach for a virtual event like the upcoming NFL Draft. The league, which is working with Bud Light for its charity efforts, understands a little levity is welcome at this time from a league nicknamed the No Fun League.
The NFL is the most powerful brand in US sports. But it’s also tremendously lucky. The spread of COVID-19 in the US happened in the spring, the offseason for the league. Games, if they happen, won’t take place until September. That’s more than four months away. Who knows what the world will look like then.
The NFL Draft, like free agency a few weeks ago, places the NFL in the forefront of sports fans’ minds while other sports are silent. The NBA tries a H-O-R-S-E contest that gets no play, although ESPN’s Michael Jordan documentary, “The Last Dance,” is grabbing record ratings. (It’s replacing Tiger King as the show we’re all watching.)
The NFL Draft comes at the perfect time, so the NFL must be grateful this didn’t happen in the fall. The league is as lucky as lucky can get.
Brand renaming Tom Dougherty, CEO - Stealing Share 24 September 2020Brand renaming: Uncle Ben and Aunt JemimaBrand renaming is not as simple as it sounds. Consider the Uncle Ben and Aunt Jemima brands. The names, loved by many, are changing in response to...
Social issue branding Tom Dougherty, CEO - Stealing Share 21 September 2020Social issue branding is here to stayIt wasn’t that long ago when company executives would say, “It’s all about the bottom line.” No more. Today’s social upheaval is changing the...
B2B marketing Tom Dougherty, CEO - Stealing Share 15 September 2020 B2B marketing: It is dead. In a way. On the Brand Insider podcast, Carla Pineyro Sublett, the CMO of NI (National Instruments), offers this quote: “There is no B2B vs B2C. We’re...