LeBron James brand
Tom Dougherty, CEO – Stealing Share
7 August 2018
The LeBron James brand is more than basketball
It’s possible that when his time is up, the impact of the LeBron James brand off the basketball court will outweigh all he has accomplished on it. Sure, there has been all sorts of hoopla surrounding his recent departure from the Cleveland Cavaliers to the Los Angeles Lakers, and how his new team won’t ever beat Golden State. (I mean, I even wrote about that.) But it’s what the guy is doing off the court that is legacy building, and why he, unequivocally, is an athlete and humanitarian worth celebrating.
If you missed it, last week, the LeBron James brand went further. He opened his “I Promise” school in his hometown of Akron, Ohio. The school will be serving about 240 at-risk third and fourth graders.
What the LeBron James brand now promises
More than that (if that isn’t special enough) the students will earn:
- Tuition, free
- Uniforms, free
- Breakfast, lunch and snacks, free
- Free transportation within 2 miles
- A free bicycle and helmet
- Access to a food pantry for their family
- Guaranteed tuition for all graduates to the University of Akron
“So much of our media concerns itself with the likes of celebrities that frankly, just suck. Folks with hubris enough to fill a room and ego exceeding that. Then there is the LeBron James brand.”
Our nation needs more LeBron James brands
So much of our media concerns itself with the likes of celebrities that frankly, just suck. Folks with hubris enough to fill a room and ego exceeding that. Then there is the LeBron James brand.
He recently tweeted:
“The jitters before the first day of school are real right now!!! Tomorrow is going to be one of the greatest moments (if not the greatest) of my life when we open the #IPROMISE School. This skinny kid from Akron who missed 83 days of school in the 4th grade had big dreams…”
Yup, a four-time MVP and three-time NBA champion has coined the opening of a school as possibly the greatest moment in his life. Thank you, Lebron. Keep watch over the LeBron James brand. As Steph Curry tweeted, “Keep doing you @KingJames.”
I’ll second that. No matter what Trump says.
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