Korg Volca series
Tom Dougherty, CEO – Stealing Share
10 July 2018
The Korg Volca series cements its place among synthesizers
The following is a blog on the Korg Volca series by brand strategist, Mark Dougherty
I’ve been playing the guitar for close to 25 years. Man, looking back on that journey, that’s a lot of time well spent. While the six-string has always been my instrument of choice — chiefly, Guild’s line of acoustics. (Stealing Share has written a brand study on the guitar category.) In recent years, I’ve developed a fondness for analog synthesizers; specifically, the Korg Volca series.
Simply put, the Korg Volca line of analog synthesizers are awesome and affordable. The latter trait is a bit of an anomaly in the category. Currently, Korg offers the Volca Keys (an analogue loop synth), Volca Bass (an analogue bass machine), Volca Beats (an analogue rhythm machine), Volca Kick (an analogue kick machine), Volca FM (a digital FM synthesizer), Volca Sample (a digital sample sequencer), and Volca Mix (a mixing board for all the Volga machines).
“What’s dope about the series is that each machine can be tethered to the next, allowing the internal clock of all connected Volcas to run in unison and speak to one another when laying various sequences.”
What makes the Korg Volca series valuable
What’s dope about the series is that each machine can be tethered to the next, allowing the internal clock of all connected Volcas to run in unison and speak to one another when laying various sequences. On top of that, buying these doesn’t murder your wallet. A single device costs about $160 or so. Pair that against other machines that costs hundreds, even thousands of dollars, and you’re sitting pretty.
Truth is, these little buggers sound great — and as such, people want them. Not surprisingly, Vice’s music blog, Noisey, echoed my sentiments a few years back:
“The Volca series however takes the notion of affordable effectiveness to the next level. Let’s face it, we all love our software synths and drum machine plug-ins. However, part of the reason those have become so practical is because really, who has the three grand to drop on an 808 right this second? The Volca series offers a pretty comparable alternative for a fraction of the cost.”
This is why Korg has captured a big ole’ slice of its respective market. And I applaud it for this decisive move. Nobody was making this type of product at this price point. It was non-existent. In truth, the best you could find were iPhone or iPad apps, which never really felt legit. But the Korg Volca Series feels just that. And I am a proud new fanboy of the Korg brand because of it.
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