Tom Dougherty, CEO – Stealing Share
24 June 2010
The iPhone 4 goes on sale today
What is the top business news of the day? For some, in the US, it might be the US victory yesterday in the World Cup game. In France, it might be its crushing defeat and team revolt. (And make no mistake. These are business issues because of the brand ramifications and the alternately increasing or decreasing value of those brands.)
For some, it is the durable goods figures due out today. But who are we kidding? The big story of the day is the lines of campers pitching tents outside of the Apple Stores today as the faithful clamor to get the new iPhone 4. As if last week’s pre-order volume collapsed everyone’s ability to handle the volume affected the coveting of the Apple brand.
“Be as single minded as Apple and cut no corners on your brand.”
Make no mistake about it, the Apple phenomenon is unparalleled in brand history. A technology company has succeeded in getting under the skin of the developed world’s citizenry unlike any previous company. When Apple whispers about a new announcement, that whisper becomes the biggest news since the moon landing. When the product is releasee, the campers line up. And this is not to “resell” the iPhone or iPad like the first release of the Xbox. Nope. This is simply to have and to hold.
Do you want to know how to steal market share and grow shareholder value? Simple. Be as single minded as Apple and cut no corners on your brand.
Here is one for you to think about: Next year, when this new generation of iPhone is a year old and gets sold as second hand to make room for the new one, they will all be available in the original boxes. Yup. Apple takes such care in its packaging that those that buy it keep the packaging.
Airbus and Wide-Bodies Tom Dougherty, CEO - Stealing Share 20 July 2018 Airlines and Wide-Bodies Wide-Bodies. Airbus Wide-Body Hooray for wide-bodies! I'm not a wide body but I am a frequent flyer. As it is, I'm not writing about the Airline industry as such. And, I...
Prime Day Tom Dougherty, CEO - Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
Netflix downloads Tom Dougherty, CEO - Stealing Share 16 July 2018 Netflix downloads grow more robust It’s a stunner to me that only a few streaming services do it, but why don’t more of them offer downloads of their content like Netflix? OK, Amazon Prime...