iPad

Tom Dougherty, CEO – Stealing Share

13 April 2010

The iPad changes the game. No doubt about that.

When I brought an iPad home, my expectations were limited. I initially felt like I bought something on a whim that was absolutly cool, but not particularly practical.

I had watched the Apple launch with Steve Jobs extolling how great the device was and how revolutionary it was. But, even as an Apple brand junkie, I thought Jobs had dipped a little too deeply in hyperbole.

Many years ago, I read about the epic Civil War naval battle off Hampton Rhodes, Virginia, between the Monitor and Merrimack. The world did not realize it at the time, but the two ironclads represented a sea change. Suddenly, every Navy in the world was obsolete.

“The interface is so intuitive and the experience of using it so intimate that I actually hate opening my computer and having to work on a Mac.”

Same with computing. With the purchase of an iPad, I have purchsed my last laptop.

There is little doubt that the iPad has its limitations. It is not yet a replacement for my MacBook Pro. But Apple will make one soon. Mark my word on that. The interface is so intuitive and the experience of using it so intimate that I actually hate opening my computer and having to work on a Mac. It does not change what you do, but it alters forever how you want to do it.

With the iPad, Apple has rewritten the book on laptops. For my money, it is more of a quantum leap than the iPhone.

Last week, I wanted an iPad but swore I did not need one. Today, I wonder how I can work without it.

See more posts in the following related categories: Apple iPad iPod Technology

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Use Nextdoor, get rid of Facebook

  Nextdoor   Tom Dougherty, CEO - Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a shocker...

Brand purpose is not what many think it is

  Brand Purpose   Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...

Retail market changes are akin to climate change

  Retail market changes   Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...

Share This