The powerful images of the Japan tsunami
Tom Dougherty, CEO – Stealing Share
11 March 2011
Why those images affect us so deeply
There’s something biblical about the images of the Japan tsunami and earthquake (as well as the shock effects felt in Hawaii and the US west coast). I am not making light of it because it is a horrifying tragedy – all you had to do was wake up to the morning news and see those images to understand that.
“The images themselves demonstrate how much we bring to the table when we receive any kind of communication, whether it’s a video image of a tide of water sweeping across Japan farmlands or a simple marketing message.”
But that’s my point. The images themselves demonstrate how much we bring to the table when we receive any kind of communication, whether it’s a video image of a tide of water sweeping across Japan farmlands or a simple marketing message. We bring ourselves into it. Looking at the Japan tsunami pulls something from us.
Occasionally at speaking events, I’ll test the audience with the first note of a sound (like the first strains of Monday Night Football) and it is amazing how quickly most get it right away. What is even more interesting the feelings that are associated with it. Like hearing an old song or smelling freshly baked cinnamon rolls.
When something does that – and a marketing message or a brand promise can – it becomes part of ourselves (because we recognize something about it that taps into our storage of memory) and is more than just memorable. We own it and it has an emotional, which is just what those Japan tsunami images had.
Airbus and Wide-Bodies Tom Dougherty, CEO - Stealing Share 20 July 2018 Airlines and Wide-Bodies Wide-Bodies. Airbus Wide-Body Hooray for wide-bodies! I'm not a wide body but I am a frequent flyer. As it is, I'm not writing about the Airline industry as such. And, I...
Prime Day Tom Dougherty, CEO - Stealing Share 17 July 2018 Prime Day remains the tops, despite glitches There are very few shopping events that get me excited. Let me rephrase that. There is only one shopping event that gets me excited — Amazon’s Prime Day. Even...
Netflix downloads Tom Dougherty, CEO - Stealing Share 16 July 2018 Netflix downloads grow more robust It’s a stunner to me that only a few streaming services do it, but why don’t more of them offer downloads of their content like Netflix? OK, Amazon Prime...