Kanye West brand
Tom Dougherty, CEO – Stealing Share
31 November 2018
The craziness of the Kanye West brand
Let me first say that I am not a big fan of rap. To put it mildly. But you would have to be living under a rock if you have not heard more than you need to know about the Kanye West brand.
Especially, his, ahem, political exploits.
Kanye has been an outspoken supporter of Donald Trump and his #MAGA movement for quite some time. Part of the Kanye West brand is proudly wearing a MAGA hat, calling it his Superman cape. He conducts an impromptu Trump/MAGA soapbox speech during a recent and very strange Saturday Night Live appearance. (See the totally bizarre musical performance below.) Then meets with Trump in the Oval Office, concluding the meeting with a vigorous hug. Kanye even talked about slavery as being a choice.
Then yesterday, out of the blue, Kanye tweets that he has been “used” and is taking a break from politics.
Like I said, I am not a big fan of rap but I know the Kanye West brand means a respected artist, fashion icon and entrepreneur. Kanye has made a lot of money because of his shoes and music. His is a valuable brand.
“So first off, it baffles me that an African American rapper was so vocal in supporting Trump. It always seemed out of character for the Kanye West brand.”
What does the Kanye West brand mean now?
So first off, it baffles me that an African American rapper was so vocal in supporting Trump. It always seemed out of character for the Kanye West brand.
But he owned it. He was unapologetic for it. So, in its own way, it worked. I know, I have heard all the rumors about him being mentally ill. But maybe that was just the media and others excusing him from what they also viewed as being off the Kanye West brand.
But now, in an apparent about-face, Kanye exits politics and claims he has been used to promote the Blexit (black exit from the Democratic Party) movement. So which is it, Kanye?
Napoleon once said, “It should not be believed that a march of three or four days in the wrong direction can be corrected by a countermarch. As a rule, this is to make two mistakes instead of one.”
Maybe he should’ve thought what the Kanye West brand meant in the first place before putting on that red MAGA hat.
RTW Retailwinds Tom Dougherty, CEO - Stealing Share 14 November 2018 A company changes its name to RTW Retailwinds? The women’s apparel retailer, New York & Company, changes its name to RTW Retailwinds. And I think the new name sucks.Greg Scott, Chief...
Fake Facebook friends Tom Dougherty, CEO - Stealing Share 13 November 2018 Fake Facebook friends, just like MySpace For a short while, I was becoming a Facebook junkie. Er, perhaps the word junkie is too intense. Rather, my use of the site had become routine in my...
Grocery brands Tom Dougherty, CEO - Stealing Share 12 November 2018 Grocery brands and…yoga? I first thought it was all pretty stupid. Grocery brands trotting out yoga classes, on-site breweries and jazz pianists to attract customers. I mean, how desperate can you...