Kanye West brand

Tom Dougherty, CEO – Stealing Share

31 November 2018

The craziness of the Kanye West brand

Let me first say that I am not a big fan of rap. To put it mildly. But you would have to be living under a rock if you have not heard more than you need to know about the Kanye West brand.

Especially, his, ahem, political exploits.

Kanye West brandKanye has been an outspoken supporter of Donald Trump and his #MAGA movement for quite some time. Part of the Kanye West brand is proudly wearing a MAGA hat, calling it his Superman cape. He conducts an impromptu Trump/MAGA soapbox speech during a recent and very strange Saturday Night Live appearance. (See the totally bizarre musical performance below.) Then meets with Trump in the Oval Office, concluding the meeting with a vigorous hug. Kanye even talked about slavery as being a choice.

Then yesterday, out of the blue, Kanye tweets that he has been “used” and is taking a break from politics.

Like I said, I am not a big fan of rap but I know the Kanye West brand means a respected artist, fashion icon and entrepreneur. Kanye has made a lot of money because of his shoes and music. His is a valuable brand.

“So first off, it baffles me that an African American rapper was so vocal in supporting Trump. It always seemed out of character for the Kanye West brand.”

What does the Kanye West brand mean now?

So first off, it baffles me that an African American rapper was so vocal in supporting Trump. It always seemed out of character for the Kanye West brand.

But he owned it. He was unapologetic for it. So, in its own way, it worked. I know, I have heard all the rumors about him being mentally ill. But maybe that was just the media and others excusing him from what they also viewed as being off the Kanye West brand.

But now, in an apparent about-face, Kanye exits politics and claims he has been used to promote the Blexit (black exit from the Democratic Party) movement. So which is it, Kanye?

Napoleon once said, “It should not be believed that a march of three or four days in the wrong direction can be corrected by a countermarch. As a rule, this is to make two mistakes instead of one.”

Maybe he should’ve thought what the Kanye West brand meant in the first place before putting on that red MAGA hat.

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