The clout in the CBS/Time Warner Cable spat rested with the NFL
Tom Dougherty, CEO – Stealing Share
3 September 2013
The power lay in the entity with the best brand
For those of you in places like New York City and other large markets, the agreement finally reached between CBS and Time Warner Cable means you can begin ignoring that station once again.
Oh, I know CBS is number one among the major networks, but television offers so many options anymore that a network like CBS doesn’t have the clout it once did.
How do I know? The figures for cable networks (with AMC’s Breaking Bad and The Walking Dead winning Sunday nights) are proof as well as the rising impact of the Netflixes of the world.
“It is no coincidence that the two companies came to an agreement over broadcasting rights on the week the NFL seasons begins. In fact, the NFL is main reason the major networks and cable systems are even relevant.”
Even more than that, the clout truly resides in the New York City offices of the National Football League. It is no coincidence that the two companies came to an agreement over broadcasting rights on the week the NFL seasons begins. In fact, the NFL is main reason the major networks and cable systems are even relevant.
If the dispute had continued into the football season, viewers would have rioted in front of the Time Warner Cable offices and the advertisers for CBS would have ran off the ship like lemmings.
The point is that once the NFL follows the lead of the NBA and Major League Baseball, and goes directly to the consumer for its content, there will be no point in these CBS/Time Warner Cable-like feuds.
MoviePass Tom Dougherty, CEO - Stealing Share 15 August 2018 MoviePass - the great idea till it wasn’t MoviePass is quickly dying. Its stock is now at five cents a share. It seemed like a great idea. Though, in retrospect, it served only as a great...
Hulu Originals Tom Dougherty, CEO - Stealing Share 14 August 2018 Hulu Originals create preference, Netflix diminishes returns Like many, I’ve cut my cable cord because, in part, the variety of affordable steaming options made my need for a multitude of cable...
Overstock brand Tom Dougherty, CEO - Stealing Share 13 August 2018 The sheer lunacy of the Overstock brand What’s in a brand name? If you consider the Overstock brand, you see a very confused one resulting in an online retailer getting crushed by Amazon. If you’ve...