The clout in the CBS/Time Warner Cable spat rested with the NFL
Tom Dougherty, CEO – Stealing Share
3 September 2013
The power lay in the entity with the best brand
For those of you in places like New York City and other large markets, the agreement finally reached between CBS and Time Warner Cable means you can begin ignoring that station once again.
Oh, I know CBS is number one among the major networks, but television offers so many options anymore that a network like CBS doesn’t have the clout it once did.
How do I know? The figures for cable networks (with AMC’s Breaking Bad and The Walking Dead winning Sunday nights) are proof as well as the rising impact of the Netflixes of the world.
“It is no coincidence that the two companies came to an agreement over broadcasting rights on the week the NFL seasons begins. In fact, the NFL is main reason the major networks and cable systems are even relevant.”
Even more than that, the clout truly resides in the New York City offices of the National Football League. It is no coincidence that the two companies came to an agreement over broadcasting rights on the week the NFL seasons begins. In fact, the NFL is main reason the major networks and cable systems are even relevant.
If the dispute had continued into the football season, viewers would have rioted in front of the Time Warner Cable offices and the advertisers for CBS would have ran off the ship like lemmings.
The point is that once the NFL follows the lead of the NBA and Major League Baseball, and goes directly to the consumer for its content, there will be no point in these CBS/Time Warner Cable-like feuds.
Nextdoor Tom Dougherty, CEO - Stealing Share 11 December 2018 Use Nextdoor, get rid of Facebook About a year or so ago, I kissed Facebook goodbye. Much to my surprise, it’s making me use NextDoor more. My withdrawal from online communities probably isn’t a shocker...
Brand Purpose Tom Dougherty, CEO - Stealing Share 10 December 2018 Brand purpose is not what many think it is So, the marketing term of the year is Brand Purpose, as chosen by the Association of National Advertisers. And what do they use to demonstrate such a term...
Retail market changes Tom Dougherty, CEO - Stealing Share 6 December 2018 Retail market changes are akin to climate change Are you paying attention to the many retail market changes? I am. Some fundamental changes are afoot. I believe the days of large generalized...