Tom Dougherty, CEO – Stealing Share
27 October 2015
The brilliance of Squatty Potty
This past week, I witnessed one of the strangest and irreverent, not to mention, funniest viral advertisements I have ever seen. The spot I am referring to is for the product Squatty Potty.
If you have never heard of the product, it was first introduced by way of a Shark Tank pitch last season. Squatty Potty is a stool that conveniently rests on the floor below your toilet. The stool (pun intended) is used for those times when you might be facing constipation. When this occurs, you rest your feet on top of the stool, which gives enough body leverage and proper “toilet posture” to allow for a swift flow of your bowels.
As you can imagine, a product as unique as the Squatty Potty demanded an ad equally as distinctive.
Sometimes, inanity in advertising works brilliantly.
If you don’t think so, just take a look at the spot for Squatty Potty:
Seriously, it’s a unicorn sitting over ice cream cones making rainbow poop ice cream into the cones. And astonishingly, it works. Everything about this spot speaks to me. The ham of a host, the vibrant unicorn, and the clever way to detail the medical benefits of the squatty potty.
Being different is better in the case of Squatty Potty.
How many times have you been watching cable TV, only to be inundated by boring and long-winded infomercials for medical or health products? If you’re like me, this happens far too often. I can’t tell you anything about these spots as they are all fingers of the same hand, and often banal.
Squatty Potty’s spot is anything but that. At Stealing Share, we believe in order for you to succeed, you must have an unquenchable thirst to win and willingness to part from the pack. This truth is vibrantly highlighted with Squatty Potty’s pooping unicorn.
Apple TV Tom Dougherty, CEO - Stealing Share 27 July 2017 Apple TV falls behind Google, Amazon and Roku Here’s something catching me off guard today. An eMarketer report says Roku is the nation’s most used streaming device. But that’s not the only shocking part. Apple...
Motorola Tom Dougherty, CEO - Stealing Share 26 July 2017 Motorola finds its aha moment...sort of Well, golly gee. Someone’s actually thinking about a common mistake brands make: Putting the cart in front of the horse. Welcome to logic, Motorola. Motorola’s VP of...
Kyrie Irving Tom Dougherty, CEO - Stealing Share 25 July 2017 The ego of Kyrie Irving needs a basketball team of its own I'll put this bluntly, Kyrie Irving, the #2 superstar on the Cleveland Cavaliers, is losing his ever loving mind. Kyrie Irving is one of those...