Tom Dougherty, CEO – Stealing Share
29 November 2016
Teachers — make use of commonlit, and right away at that
I’ll proclaim this right away — commonlit is an exceptional tool for teachers.
But I’ll get back to that in a moment.
This past weekend, my wife and I had a great opportunity to sit and chat with my eldest son and his wife. Both work in education – he as an administrator at a middle school and she as a professor at High Point University. Soon enough, my son dove into the hardships of schools obtaining enough money to properly outfit students with technology and tech-based programs. It’s an epidemic.
A few years ago, I touched upon these issues in a post on Amplify, long before I came across commonlit. I loved the concept that the company was pushing — supply students with a durable tablet used as a tool for education (yet not the final means), and litter it with effective programs for classroom discourse and teacher instruction.
But costs ensue. Costs most schools and school systems don’t have in the coffers. Costs that take away from the amount of teachers housed in a school, which in turn increases the number of students in classrooms. Where is the win?
Enter commonlit — a godsend for education.
“The key to the commonlit brand is summed up in its tagline of: Drive growth, measure progress. It’s that last part that intrigues me the most. So much of education feels like shooting in the dark, making measurement an important but difficult component.”
Commonlit is free, but its content has value
Everything costs a buck. Or thousands if you’re in education.
However, commonlit does not. And its material is as good — if not better — than the programs you gotta shell out for.
It sports a trove of articles, poems, short stories, and addendums to novels. It provides teachers with standard-based and grade-level aligned practice assessments and data points to help foster differentiation and need. Right now, my son is pushing all of his English and Social Studies teachers to make use of it — especially with its cross-curricular mindset.
And it’s a nonprofit. Go figure. You can donate to the cause.
The key to the commonlit brand is summed up in its tagline of: “Drive growth, measure progress.” It’s that last part that intrigues me the most. So much of education feels like shooting in the dark, making measurement an important but difficult component.
Teachers, take a look at it. I think you’ll find commonlit is better for your needs than other options out there.
NFL free agency Tom Dougherty, CEO - Stealing Share 18 March 2020 NFL free agency at least provides a distraction Things are certainly in a strange place. People continue to be holed up and will be for the foreseeable future. All the while, a crazy NFL...
Stay in quarantine Tom Dougherty, CEO - Stealing Share 16 March 2020 Stay in quarantine. It’s the least we can do. It seems ridiculous to write anything today concerning branding or marketing or whatever the latest inanity going on in the advertising...
DirecTV brand Tom Dougherty, CEO - Stealing Share 11 March 2020 The DirecTV brand is being left to die The DirecTV brand is dying and AT&T, its parent company, is letting it go, effectively abandoning it to focus its efforts on the upcoming AT&T...