Target’s free shipping plan is not a big deal

Tom Dougherty, CEO – Stealing Share

25 February 2015

Watch me while I shrug

Target just announced that it is going to offer free shipping on all orders over $25. Target’s free shipping offer does nothing more than make Target look like everyone else.

“This isn’t news. It’s catch up.”

Here is what Belk Department Stores has to say about themselves:

Belk, Inc., a private department store company based in Charlotte, N.C., is the home of Modern. Southern. Style. with 293 Belk stores located in 16 Southern states and a growing digital presence.

Belk Department Stores are owned by Sycamore partnersBelk is a portfolio company of Sycamore Partners (So much for Southern Roots. Last I checked, Sycamore Partners are in NYC), a private equity firm based in New York. Belk and www.belk.com offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, …”

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