Make your brand sticky, unlike game apps

Make your brand sticky, unlike game apps

Make your brand sticky, unlike game apps Tom Dougherty, CEO – Stealing Share 28 August 2012 Making your brand sticky means having an emotional aspect The poor performances of game apps Zynga and EA’s PopCap games show what happens when a product with little...
Social media marketing case study: Miracle-Gro

Social media marketing case study: Miracle-Gro

Social media marketing case study: Miracle-Gro Tom Dougherty, CEO – Stealing Share 26 March 2012 Context is everything Marketers from all segments have been scrambling these past years to find ways to take advantage of all forms of social media marketing,...
The $1 billion IPO of Zynga – A branding nightmare

The $1 billion IPO of Zynga – A branding nightmare

The $1 billion IPO of Zynga – A branding nightmare Tom Dougherty, CEO – Stealing Share 6 July 2011 Does anyone know Zynga or just FarmVille? There are a number of IT/virtual companies that have gone public in recent days, including the recent $1 billion...