The Waning Equity of Video Game Branding

The Waning Equity of Video Game Branding

Game Consoles The Waning Equity of Video Game Branding   Video Game Branding and Game Station Branding The video game branding  manufacturers have become inconsistent in their brand messaging and the result has led to rebranding efforts that have made them all similar...
Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U Tom Dougherty, CEO – Stealing Share 4 June 2012 The brand of Wii is supposed to be about simplicity The gaming industry seems to be split up into two audiences: The serious gamers and those of us who play on less intensive platforms such as an...
Nintendo console mistakes the medium for the message

Nintendo console mistakes the medium for the message

Nintendo console mistakes the medium for the message Tom Dougherty, CEO – Stealing Share 5 August 2011 Nintendo consoles should be about more than the technology Some time ago in an earlier blog, when the Nintendo console 3DS was in development but had not yet...
Nintendo DS: Losing sight of the brand

Nintendo DS: Losing sight of the brand

Nintendo DS: Losing sight of the brand Tom Dougherty, CEO – Stealing Share 3 November 2010 Will serious gamers really play a Nintendo DS? Early next year, Nintendo plans to release its latest iteration of the Nintendo DS – the 3DS. The new version of the...
The game is up

The game is up

Marketing video games in a new economy Tom Dougherty, CEO – Stealing Share 18 May 2009 The game is up Everything seems to be taking an economic hit these days and the latest loser is U.S. video game sales. Should this be too much of a surprise? According to...