Wii U shows Nintendo’s constancy of brand

Wii U shows Nintendo’s constancy of brand

Wii U shows Nintendo’s constancy of brand Tom Dougherty, CEO – Stealing Share 21 November 2012 But will it stand up to the competition? This brand theme(s) is supposed to get you (are you listening shoppers?) to skip other retail stores and online shops and to...
Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U is trying to be too many things

Nintendo’s Wii U Tom Dougherty, CEO – Stealing Share 4 June 2012 The brand of Wii is supposed to be about simplicity The gaming industry seems to be split up into two audiences: The serious gamers and those of us who play on less intensive platforms such as an...